How is Video Marketing Changing With New Technology?
As technology changes, the creative engineering behind video marketing campaigns is evolving.
PixelFish
A Quantitative Look at Video Marketing in the Digital Age
Capturing someone’s interest as they scroll through your website or social media feed can is subjective. No matter how much time or resources you pour into your marketing campaign, a slew of factors seem beyond your control: the number of competitors in the marketplace is continually in flux; you can…
How to Get Through Creative Roadblocks
Building a brand is a constant, ongoing process of creating, reevaluating and adjusting – of identifying when one idea is working and soldiering on when another is not. When that process comes to a sudden halt and you fall into a frustrating rut, turn towards this ten-step process as a…
The Video Production Process: Your Questions Answered
Congratulations, you’ve decided to use video. What’s next? Q: I’m ready to put my ideas on screen! When can we get started? A: Before diving into the actual crafting of a script, PixelFish wants to hear your ideas directly. Our pre-production stage is essentially a series of conversations with you,…
Strategic Video Distribution: How to Reach Your Audience
Producing video marketing content takes company time, energy, and resources, which is all the more reason to ensure that you reach your intended audience. In the most general, the more successful distribution strategies bring content to consumers as opposed to waiting for them to find it, as well as maximize…
Using Video To Tell A Compelling Story
People connect to stories because they speak to a greater human experience and in modern society we connect to stories through video. We use stories to entertain, inform, and inspire. Storytelling is an opportunity for your customers to connect and interact with your brand on a deeper level. The right…
A Behind-The-Scenes Look Into PixelFish
The quality of video production services offered by PixelFish start with conversations between the creative team and the client about the ideal visualization of their brand, their story, and the product that they’re putting out into the world. Rob Archer, Post-Production Supervisor, has worked for PixelFish since he graduated college…
5 Questions You Should Have Answered Before Talking To A Video Agency
Videos are an essential part of any digital marketing strategy. According to Hubspot, mobile video consumption rises 100% every year. Hubspot also reports 64% of users are likely to buy a product online after watching a video. If done correctly, video can elevate and improve your marketing strategy’s effectiveness. If…
Post-Production Services: Where it All Comes Together After a Shoot
After shooting a film, the process needs to go through a few additional steps. Video post-production services refer to the part of the process where the raw footage gets turned into a compelling, high quality video. Wondering what happens in the editing room? Here’s a look at some of the…