Videos are an essential part of any digital marketing strategy. According to Hubspot, mobile video consumption rises 100% every year. Hubspot also reports 64% of users are likely to buy a product online after watching a video. If done correctly, video can elevate and improve your marketing strategy’s effectiveness.
If you decide you’re ready to take the next step and use video – which you absolutely should – it’s time to reach out to a video agency. Before you meet with a team of video marketers, you should spend some time thinking about your objectives.
To ensure your consultation is as productive as possible, consider asking yourself the following questions:
1. What Is Your Brand Identity?
Before launching any marketing initiatives, you need to have a solid brand identity. Your brand dictates the tone and style of your marketing. 77% of B2B marketing leaders say branding is critical to growth. If you haven’t spent time developing your brand, you need to nail it down before contacting a video agency. Views on branded video content have increased 258% on Facebook and 99% on YouTube as of June 2017, according to Wordstream.
Try to distill your business’s core identity into a few words, and find the essence of your company. Your video agency team will be able to maintain that brand identity while creating the video.
2. What Are Your Goals?
You should also take some time to think about your goals. You can look at the stats and decide video marketing is an important avenue to pursue, but without specific KPI’s you want to achieve, it won’t be as effective. It comes down to a simple question: What do you want your videos to accomplish?
Do you want to show people how to use your product? 83% say their home page explainer video is effective. Do you want to inject some excitement into your social media campaign and potentially gain some new followers? 87% of businesses who use video say they use it on social media.
Those are just some of the goals you may want to address. If you have a list of your goals, the rep from the video agency will be able to give you more effective guidance on your project.
3. What Is Your Creative Concept?
You will need to think about your creative concept for your video. You may want a short humorous video to entice new clients to look up your business. You may want to delve into instructional videos to position yourself as an industry expert, or you may want to take a completely different approach.
You’ll need a video agency that understands the marketing landscape of different industries. It can effectively decide which kind of video will work most effectively for your area of business and strategy.
4. Who Do You Want to Reach?
The point is identifying your customers is essential for creating your video. Otherwise, it will just be lost in all the noise no matter how creative it is. Do you want to reach new customers? Do you want to expand into a new demographic of clients? Do you want to appeal to people in a certain geographic area? Do you want to boost loyalty among existing customers?
Before you answer those questions, consider that Instagram has 500 million daily users or almost 5 billion (yes, billion with a “b”) hours of videos of YouTube are watched daily or that Facebook gets over 8 billion average daily video views?
The people you want to reach has a significant impact on the type of video you create and how it needs to be distributed. If the answer is just “everyone”, chances are your video is going to be ineffective. Working with your video agency can help you create a video that has a tone to reach your specific target audience. You just have to know who they are.
5. What Do You Want in a Video Agency?
Finally, take some time to think about what you want in a video agency. Look at different company’s sample reels, check out the awards they have won, and try to find out how their work has helped their clients.
Ready to start your journey to compelling quality video content? Then, contact our video agency today. At PixelFish, we create award-winning videos for all sizes of companies.