Do Your Clients Hear You?
In this Attention Economy, everything is vying for attention so how do you know if your clients hear you?
Video Marketing
How to Create Content That Converts to Raving Fans
Have you ever thought that your content isn’t making any impact on your audience? Or you are so anxious that maybe it isn’t enough? Content creation can be very tricky especially if you are just starting. If you aren’t able to catch the attention of your target audience you’ll feel…
How to Successfully Target Holiday Shoppers in Your Marketing Campaigns (Infographic)
For some, the holiday season begins not a moment before the day after Thanksgiving—for more zealous holiday goers, the festivities begin even sooner. Regardless of what your business offers, consumers are in the spirit of giving and spending more than usual. The following are considerations for anyone launching a marketing…
How is Video Marketing Changing With New Technology?
As technology changes, the creative engineering behind video marketing campaigns is evolving.
A Quantitative Look at Video Marketing in the Digital Age
Capturing someone’s interest as they scroll through your website or social media feed can is subjective. No matter how much time or resources you pour into your marketing campaign, a slew of factors seem beyond your control: the number of competitors in the marketplace is continually in flux; you can…
Strategic Video Distribution: How to Reach Your Audience
Producing video marketing content takes company time, energy, and resources, which is all the more reason to ensure that you reach your intended audience. In the most general, the more successful distribution strategies bring content to consumers as opposed to waiting for them to find it, as well as maximize…
5 Questions You Should Have Answered Before Talking To A Video Agency
Videos are an essential part of any digital marketing strategy. According to Hubspot, mobile video consumption rises 100% every year. Hubspot also reports 64% of users are likely to buy a product online after watching a video. If done correctly, video can elevate and improve your marketing strategy’s effectiveness. If…
2019 New Year’s Resolution: Add Video Marketing to Your Budget
It’s a new year, which means a new you and a fresh marketing budget. If you aren’t including video marketing as a key part of your outreach efforts, it’s time to rethink that decision and embrace the multi-faceted power of quality marketing and engagement videos. Your clients want videos, and…
How Video Marketing Affects Holiday Buying Behavior
Holiday shopping is in full swing and exactly 50% of holiday shoppers do their buying research on their phones, via video marketing. Even while in a store, half of consumers are watching videos as a resource for their holiday shopping. Further, 90% of shoppers say they discover new products and brands…
