Digital Video Marketing for Pharmaceutical Companies

A robust marketing plan should include a range of elements, and even if your pharmaceutical company has never engaged the world of video marketing before, you need to consider it now. Why are video production services so essential? Take a look at these five reasons. 1. Your Customers Are Watching…

A Quantitative Look at Video Marketing in the Digital Age

Capturing someone’s interest as they scroll through your website or social media feed can is subjective. No matter how much time or resources you pour into your marketing campaign, a slew of factors seem beyond your control: the number of competitors in the marketplace is continually in flux; you can…

Strategic Video Distribution: How to Reach Your Audience

Producing video marketing content takes company time, energy, and resources, which is all the more reason to ensure that you reach your intended audience. In the most general, the more successful distribution strategies bring content to consumers as opposed to waiting for them to find it, as well as maximize…

5 Questions You Should Have Answered Before Talking To A Video Agency

Videos are an essential part of any digital marketing strategy. According to Hubspot, mobile video consumption rises 100% every year. Hubspot also reports 64% of users are likely to buy a product online after watching a video. If done correctly, video can elevate and improve your marketing strategy’s effectiveness. If…

2019 New Year’s Resolution: Add Video Marketing to Your Budget

video marketing

It’s a new year, which means a new you and a fresh marketing budget. If you aren’t including video marketing as a key part of your outreach efforts, it’s time to rethink that decision and embrace the multi-faceted power of quality marketing and engagement videos. Your clients want videos, and…

How Video Marketing Affects Holiday Buying Behavior

video marketing

Holiday shopping is in full swing and exactly 50% of holiday shoppers do their buying research on their phones, via video marketing. Even while in a store, half of consumers are watching videos as a resource for their holiday shopping. Further, 90% of shoppers say they discover new products and brands…

How Culture & Current Events Influence Video Advertising

video advertising

Video advertising can be an engaging and evocative way to reach your customers and expand into new markets. While you want to use the opportunity to showcase your brand and explain your products or services to people, you also can’t simply put out videos without clear direction. Consider taking some…