2019 New Year’s Resolution: Add Video Marketing to Your Budget

video marketing

It’s a new year, which means a new you and a fresh marketing budget. If you aren’t including video marketing as a key part of your outreach efforts, it’s time to rethink that decision and embrace the multi-faceted power of quality marketing and engagement videos. Your clients want videos, and…

How Video Marketing Affects Holiday Buying Behavior

video marketing

Holiday shopping is in full swing and exactly 50% of holiday shoppers do their buying research on their phones, via video marketing. Even while in a store, half of consumers are watching videos as a resource for their holiday shopping. Further, 90% of shoppers say they discover new products and brands…

How Culture & Current Events Influence Video Advertising

video advertising

Video advertising can be an engaging and evocative way to reach your customers and expand into new markets. While you want to use the opportunity to showcase your brand and explain your products or services to people, you also can’t simply put out videos without clear direction. Consider taking some…

What We Learned in 2018 About Online Marketing

Brand awareness is the result of effective marketing. Where we once relied on print advertising, the evolution of technology has created new channels to engage potential clients. This year is no exception and, as 2018 draws to a close, there are key things to remember as we move into the…

What is the Video Production Process Like?

video production

A lot of marketing professionals understand the benefits of integrating videos into their marketing strategy, but they aren’t sure how the video production process works. Typically, the process consists of three major parts: pre-production, production, and post-production. Whether you’ve made countless videos or are thinking about launching your first video,…

Building a B2B Marketing Strategy With Video

The aim of any marketing strategy is to spark conversions, which look different for every brand. A conversion might include buying a product, sharing contact information or requesting a quote. The actions that lead people to one are known as the marketing funnel. What does a B2B marketing strategy with…

Why Is Video Marketing Powerful?

Do you remember the first movie you ever saw as a kid? You can probably recall everything from the opening credits to the outfits the people wore to the outcome of the big plotline. That’s the power of visual storytelling, and in an era where virtually anything can contain a…

How to Utilize Animated Marketing Videos for Your Business

Animated marketing videos are powerful tools for engaging your audience and explaining how your products and services work. Many prospects and customers who won’t take time to read through your emails, text and articles will spend time watching an interesting animated business video. So, how can you make the best…

How Long Should Your Marketing Videos Be?

The length of your marketing video is critical for optimum viewer engagement. While the optimal marketing video length varies from one hosting platform to another, for online video, the shorter, the better. Some loyal or captive audiences may watch some longer videos — but, with the short attention span of…