What Influences Advertising

There’s no doubt about it.. advertising greatly influences people. Otherwise, why bother creating ads? But being in marketing, we also know that on the flip side, people’s behaviors also tells us what influences advertising. After all, ads are created for people.. for specific target markets.  Ads are strategically created and…

How to Create Content That Converts to Raving Fans

Have you ever thought that your content isn’t making any impact on your audience? Or you are so anxious that maybe it isn’t enough? Content creation can be very tricky especially if you are just starting. If you aren’t able to catch the attention of your target audience you’ll feel…

5 Ways Artificial Intelligence Will Impact the Future of Marketing

Artificial intelligence (AI) is playing a key role in society. From securing our homes, autocorrecting our text, and answering our queries, AI has penetrated our everyday lives. In the marketing world, AI is hard at work. Targeting with Google Ads, chatbots that help answer customer queries and concerns 24/7, and…

Best Marketing Practices for E-Commerce Businesses

There are some really simple marketing practices to follow when you have an e-commerce business. These practices also don’t break the bank if your e-commerce is fairly small or new. Just always remember that it is paramount that you reach your target audience.

How to Create a Successful YouTube Channel

Are you thinking of creating a YouTube profile as creating a marketing channel specifically for your business? It should educate just as much as entertain viewers: most fully watched videos on YouTube fall under the range of five minutes long. Keep in mind that the best way to feature your…

Digital Video Marketing for Pharmaceutical Companies

A robust marketing plan should include a range of elements, and even if your pharmaceutical company has never engaged the world of video marketing before, you need to consider it now. Why are video production services so essential? Take a look at these five reasons. 1. Your Customers Are Watching…

The Shift of Video Advertising

From broadcast commercials to instream ads, the shift of video advertising continues to evolve. The Early Dominance of TV Advertising Before the arrival of the World Wide Web, video advertising found its reliable home on the television screen, nestled in between programming for a targeted demographic, derived by Nielson ratings.…

Case Studies in Leaders of Digital Advertising: Amazon, Facebook, and Google

Amazon: The E-Commerce Platform Amazon is uniquely positioned ahead of the curve that dictates the recent shift from informational advertising on television to performance-driven digital advertising. At the same time that television viewership has shifted from broadcast and cable to streaming platforms, the CPM (cost per thousand) of primetime advertising…