How Digital Media Influences the World

Since its inception, the internet has been one of humanity’s greatest inventions, connecting people globally in unimaginable ways. In fact, its popularity is the “most important single development in the world of computing since the IBM PC was introduced in 1981”, says Bill Gates.  Then, digital media came along and…

Crafting Content Marketing Strategies for B2B vs. B2C

The best content marketing strategies for B2B (business-to-business) and B2C (business-to-consumer) audiences can differ based on their unique characteristics and needs. Let’s take a look at crafting content marketing strategies that work for both. B2B Content Marketing Strategies: Thought Leadership Establish your brand as an industry expert by creating high-quality…

Marketing: Trends to Adopt 

Is your company on a trajectory of hitting its financial targets for the year? A quick overview of our blog Marketing Trends for 2024, shows us that our predictions continue to ring true. With these three findings in mind, let’s take a look at Five Top Marketing Trends that we…

Travel, Leisure, and Hospitality: 5 Marketing Trends for 2024

Moving into 2024, we’re seeing the threat of a looming recession and the lingering effects of the global pandemic, manifesting as heightened inflation and a cost of living crisis. In such bleak times, will people even travel in 2024? Well, it seems so.  Points Guy, a travel trend tracking website,…

Marketing to Gen X

For many marketers, Gen Z is the main focus. The ”TikTokification” of marketing and advertising has made it seem like younger generations are the key to success. However, there is still a significant and valuable market that often gets overlooked — Generation X. The ironic thing about Gen Xer’s elimination from…

What matters most to C-level executives?

In a B2C consumer model, you ask: what matters most to the customer or the end user? Similarly, in a B2B approach, the focus should be on what matters most to C-level executives.  For that to happen, you should know what C-level executives value most. We discuss below how growth,…

Marketing Trends for 2024

Statista’s digital marketing report for 2023 found that the US, China, and Europe make up the three largest markets in the world. So, when we look at the marketing stats and marketing trends for 2024, we’ll have to keep these three regions as the benchmark.  Whatever is predominantly being used,…