The ways artificial intelligence (AI) will impact the future of marketing continues to change and evolve. The innovations of AI in video has been a significant development, revolutionizing various aspects of video production, analysis, and consumption. Here we provide a comprehensive analysis in evolution of artificial intelligence in video. Video…
In today’s digital age, video marketing has become an essential tool for businesses to engage and connect with their target audience. With the power to captivate, educate, and entertain, videos have the ability to convey messages in a dynamic and memorable way. Whether you’re looking to promote your products, share…
Determining the most effective content distribution channels for a specific niche requires understanding your target audience and their preferred platforms. To help you determine what provides the best ROI for your business, let’s take a look of various content distribution channels and what they offer. Social Media Social media platforms…
Since its inception, the internet has been one of humanity’s greatest inventions, connecting people globally in unimaginable ways. In fact, its popularity is the “most important single development in the world of computing since the IBM PC was introduced in 1981”, says Bill Gates. Then, digital media came along and…
The best content marketing strategies for B2B (business-to-business) and B2C (business-to-consumer) audiences can differ based on their unique characteristics and needs. Let’s take a look at crafting content marketing strategies that work for both. B2B Content Marketing Strategies: Thought Leadership Establish your brand as an industry expert by creating high-quality…
A style guide is a outlines the standards for creating content in a consistent and cohesive manner for brand identity. It serves as a reference tool for writers, designers, and other stakeholders involved in creating marketing materials, ensuring that they adhere to the brand’s visual and verbal identity. A style…
Is your company on a trajectory of hitting its financial targets for the year? A quick overview of our blog Marketing Trends for 2024, shows us that our predictions continue to ring true. With these three findings in mind, let’s take a look at Five Top Marketing Trends that we…
Moving into 2024, we’re seeing the threat of a looming recession and the lingering effects of the global pandemic, manifesting as heightened inflation and a cost of living crisis. In such bleak times, will people even travel in 2024? Well, it seems so. Points Guy, a travel trend tracking website,…
For many marketers, Gen Z is the main focus. The ”TikTokification” of marketing and advertising has made it seem like younger generations are the key to success. However, there is still a significant and valuable market that often gets overlooked — Generation X. The ironic thing about Gen Xer’s elimination from…