Case Studies in Leaders of Digital Advertising: Amazon, Facebook, and Google

Amazon: The E-Commerce Platform Amazon is uniquely positioned ahead of the curve that dictates the recent shift from informational advertising on television to performance-driven digital advertising. At the same time that television viewership has shifted from broadcast and cable to streaming platforms, the CPM (cost per thousand) of primetime advertising…

How to Successfully Target Holiday Shoppers in Your Marketing Campaigns (Infographic)

For some, the holiday season begins not a moment before the day after Thanksgiving—for more zealous holiday goers, the festivities begin even sooner. Regardless of what your business offers, consumers are in the spirit of giving and spending more than usual. The following are considerations for anyone launching a marketing…