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Marketing

Strategies on How to Understand your Audience Effectively

January 1, 2023April 13, 2023 PixelFishMarketing

When it comes to marketing, almost nothing is more important than knowing your target audience.  Understanding an audience is at the core of any brand’s growth. It’s what drives effective marketing strategies, increases brand equity, and ultimately improves a company’s bottom line. But “understanding” isn’t a destination. It’s a journey.…

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How Does Google’s Search Algorithm Work in 2023?

December 1, 2022January 11, 2023 PixelFishMarketing, SEM

Google’s search algorithm is an internal process that Google uses to rank online content. Key factors in determining these rankings include the quality of content, compliance, relevance, and usability. Content To rank higher, Google looks at quality content. Think of it as a reward: Google will identify signals that can…

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How To Learn From Marketing Trends of 2022

November 1, 2022January 11, 2023 PixelFishMarketing, Marketing Trends

Researching the marketing trends of 2022 is essential in learning and garnering the most views and audience engagement. As we worked alongside Google Partners in creating content for YouTube, we found that where we used to have 15 seconds to capture the attention of the viewer, is now cut down…

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What is Search Engine Marketing (SEM)?

July 1, 2022August 13, 2022 PixelFishMarketing, SEM

Search engine marketing (SEM) is a powerful tool that can help reach your target audience and generate leads through digital marketing.

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5 Tech Trends That Will Steer The Future of Digital Marketing

November 1, 2021November 17, 2021 PixelFishMarketing, Social Media, Technology

Technology gave birth to digital marketing. And it’s technology that continues to shape it and magnify its use in promoting products and services into the future. Marketing experts foresee the following technological trends that will escalate the future of digital marketing.

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How to Market Post Pandemic

April 1, 2021April 6, 2021 PixelFishMarketing

Here are 5 ways to market post-pandemic.

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PixelFish Insights

Why Hire a Professional Video Agency

September 1, 2023September 1, 2023 PixelFishVideo Production

In the sea of digital marketing, viral videos have become a key component of many businesses’ efforts to capture a broad audience. The art of engaging a broad audience and gaining views, likes and shares is vital. Although many businesses look to cultivate employees to possess these skills in-house, hiring…

Trends in Pharmaceutical Marketing

August 1, 2023July 11, 2023 PixelFishDigital Marketing

The pharmaceutical industry in the United States spent 6.88 billion U.S. dollars on direct-to-consumer advertising in 2021 and the numbers have continued to rise YOY. With the rise, trends in pharmaceutical marketing are constantly evolving. The AI (Artificial Intelligence) revolution and a potential alternate reality have taught us that it is important…

How to Create a Content Strategy for Social Media

July 1, 2023August 5, 2023 PixelFishSocial Media

Content strategy for social media is the backbone of effective digital marketing. Without content, how can you connect with your target audience? How can you build brand authority? How can you drive meaningful engagement in this era when digital channels have outshined traditional media? To back these words, consider this…

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