When it comes to marketing, almost nothing is more important than knowing your target audience. Understanding an audience is at the core of any brand’s growth. It’s what drives effective marketing strategies, increases brand equity, and ultimately improves a company’s bottom line. But “understanding” isn’t a destination. It’s a journey.…
Google’s search algorithm is an internal process that Google uses to rank online content. Key factors in determining these rankings include the quality of content, compliance, relevance, and usability. Content To rank higher, Google looks at quality content. Think of it as a reward: Google will identify signals that can…
Researching the marketing trends of 2022 is essential in learning and garnering the most views and audience engagement. As we worked alongside Google Partners in creating content for YouTube, we found that where we used to have 15 seconds to capture the attention of the viewer, is now cut down…
Search engine marketing (SEM) is a powerful tool that can help reach your target audience and generate leads through digital marketing.
Technology gave birth to digital marketing. And it’s technology that continues to shape it and magnify its use in promoting products and services into the future. Marketing experts foresee the following technological trends that will escalate the future of digital marketing.
Here are 5 ways to market post-pandemic.