Crafting Content Marketing Strategies for B2B vs. B2C

The best content marketing strategies for B2B (business-to-business) and B2C (business-to-consumer) audiences can differ based on their unique characteristics and needs. Let’s take a look at crafting content marketing strategies that work for both. B2B Content Marketing Strategies: Thought Leadership Establish your brand as an industry expert by creating high-quality…

Marketing to Gen X

For many marketers, Gen Z is the main focus. The ”TikTokification” of marketing and advertising has made it seem like younger generations are the key to success. However, there is still a significant and valuable market that often gets overlooked — Generation X. The ironic thing about Gen Xer’s elimination from…

Strategies on How to Understand your Audience Effectively

When it comes to marketing, almost nothing is more important than knowing your target audience.  Understanding an audience is at the core of any brand’s growth. It’s what drives effective marketing strategies, increases brand equity, and ultimately improves a company’s bottom line. But “understanding” isn’t a destination. It’s a journey.…

How Does Google’s Search Algorithm Work in 2023?

Google’s search algorithm is an internal process that Google uses to rank online content. Key factors in determining these rankings include the quality of content, compliance, relevance, and usability. Content To rank higher, Google looks at quality content. Think of it as a reward: Google will identify signals that can…

How To Learn From Marketing Trends of 2022

Researching the marketing trends of 2022 is essential in learning and garnering the most views and audience engagement. As we worked alongside Google Partners in creating content for YouTube, we found that where we used to have 15 seconds to capture the attention of the viewer, is now cut down…

5 Tech Trends That Will Steer The Future of Digital Marketing

Technology gave birth to digital marketing. And it’s technology that continues to shape it and magnify its use in promoting products and services into the future. Marketing experts foresee the following technological trends that will escalate the future of digital marketing.