Digital Video Marketing for Pharmaceutical Companies

A robust marketing plan should include a range of elements, and even if your pharmaceutical company has never engaged the world of video marketing before, you need to consider it now. Why are video production services so essential? Take a look at these five reasons. 1. Your Customers Are Watching…

Case Studies in Leaders of Digital Advertising: Amazon, Facebook, and Google

Amazon: The E-Commerce Platform Amazon is uniquely positioned ahead of the curve that dictates the recent shift from informational advertising on television to performance-driven digital advertising. At the same time that television viewership has shifted from broadcast and cable to streaming platforms, the CPM (cost per thousand) of primetime advertising…

Creating A Marketing Budget for 2020

While any marketing budget is dependent on company size, outreach, and need, businesses across the board are newly challenged to consider their role in the changing technological landscape of digital advertising.

A Quantitative Look at Video Marketing in the Digital Age

Capturing someone’s interest as they scroll through your website or social media feed can is subjective. No matter how much time or resources you pour into your marketing campaign, a slew of factors seem beyond your control: the number of competitors in the marketplace is continually in flux; you can…

Strategic Video Distribution: How to Reach Your Audience

Producing video marketing content takes company time, energy, and resources, which is all the more reason to ensure that you reach your intended audience. In the most general, the more successful distribution strategies bring content to consumers as opposed to waiting for them to find it, as well as maximize…

A Behind-The-Scenes Look Into PixelFish & How We Work

Post-Production Supervisor, Rob Archer, has worked for PixelFish since he graduated college nearly fifteen years ago. His longtime relationship with PixelFish bears witness to the company’s trajectory as a fully-fledged video production company that, over the years, has made custom work tailored to the needs of its clients as its defining mark.…

5 Questions You Should Have Answered Before Talking To A Video Agency

Videos are an essential part of any digital marketing strategy. According to Hubspot, mobile video consumption rises 100% every year. Hubspot also reports 64% of users are likely to buy a product online after watching a video. If done correctly, video can elevate and improve your marketing strategy’s effectiveness. If…

How Video Marketing Affects Holiday Buying Behavior

video marketing

Holiday shopping is in full swing and exactly 50% of holiday shoppers do their buying research on their phones, via video marketing. Even while in a store, half of consumers are watching videos as a resource for their holiday shopping. Further, 90% of shoppers say they discover new products and brands…

How Culture & Current Events Influence Video Advertising

video advertising

Video advertising can be an engaging and evocative way to reach your customers and expand into new markets. While you want to use the opportunity to showcase your brand and explain your products or services to people, you also can’t simply put out videos without clear direction. Consider taking some…