What Influences Advertising

There’s no doubt about it.. advertising greatly influences people. Otherwise, why bother creating ads? But being in marketing, we also know that people’s behaviors also tell us what influences advertising. After all, ads are created for people in specific target markets.  Ads are strategically created and distributed to entice people…

5 Ways Artificial Intelligence Will Impact the Future of Marketing

Artificial intelligence (AI) is playing a key role in society. From securing our homes, autocorrecting our text, and answering our queries, AI has penetrated our everyday lives and will impact the future of marketing. In the marketing world, AI is hard at work. Targeting with Google Ads, chatbots that help…

Best Marketing Practices for E-Commerce Businesses

There are some really simple marketing practices to follow when you have an e-commerce business. These practices also don’t break the bank if your e-commerce is fairly small or new. Just always remember that it is paramount that you reach your target audience.

Digital Video Marketing for Pharmaceutical Companies

A robust marketing plan should include a range of elements, and even if your pharmaceutical company has never engaged the world of video marketing before, you need to consider it now. Why are video production services so essential? Take a look at these five reasons. 1. Your Customers Are Watching…

Case Studies in Leaders of Digital Advertising: Amazon, Facebook, and Google

Amazon: The E-Commerce Platform Amazon is uniquely positioned ahead of the curve that dictates the recent shift from informational advertising on television to performance-driven digital advertising. At the same time that television viewership has shifted from broadcast and cable to streaming platforms, the CPM (cost per thousand) of primetime advertising…

Creating A Marketing Budget for 2020

While any marketing budget is dependent on company size, outreach, and need, businesses across the board are newly challenged to consider their role in the changing technological landscape of digital advertising.

A Quantitative Look at Video Marketing in the Digital Age

Capturing someone’s interest as they scroll through your website or social media feed can is subjective. No matter how much time or resources you pour into your marketing campaign, a slew of factors seem beyond your control: the number of competitors in the marketplace is continually in flux; you can…

Strategic Video Distribution: How to Reach Your Audience

Producing video marketing content takes company time, energy, and resources, which is all the more reason to ensure that you reach your intended audience. In the most general, the more successful distribution strategies bring content to consumers as opposed to waiting for them to find it, as well as maximize…