Capturing someone’s interest as they scroll through your website or social media feed can is subjective. No matter how much time or resources you pour into your marketing campaign, a slew of factors seem beyond your control: the number of competitors in the marketplace is continually in flux; you can…
Producing video marketing content takes company time, energy, and resources, which is all the more reason to ensure that you reach your intended audience. In the most general, the more successful distribution strategies bring content to consumers as opposed to waiting for them to find it, as well as maximize…
Post-Production Supervisor, Rob Archer, has worked for PixelFish since he graduated college nearly fifteen years ago. His longtime relationship with PixelFish bears witness to the company’s trajectory as a fully-fledged video production company that, over the years, has made custom work tailored to the needs of its clients as its defining mark.…
Videos are an essential part of any digital marketing strategy. According to Hubspot, mobile video consumption rises 100% every year. Hubspot also reports 64% of users are likely to buy a product online after watching a video. If done correctly, video can elevate and improve your marketing strategy’s effectiveness. If…
Holiday shopping is in full swing and exactly 50% of holiday shoppers do their buying research on their phones, via video marketing. Even while in a store, half of consumers are watching videos as a resource for their holiday shopping. Further, 90% of shoppers say they discover new products and brands…
Video advertising can be an engaging and evocative way to reach your customers and expand into new markets. While you want to use the opportunity to showcase your brand and explain your products or services to people, you also can’t simply put out videos without clear direction. Consider taking some…
Brand awareness is the result of effective marketing. Where we once relied on print advertising, the evolution of technology has created new channels to engage potential clients. This year is no exception and, as 2018 draws to a close, there are key things to remember as we move into the…
The aim of any marketing strategy is to spark conversions, which look different for every brand. A conversion might include buying a product, sharing contact information or requesting a quote. The actions that lead people to one are known as the marketing funnel. What does the funnel look like? It…
In May 2018, the European Union began enforcement of a new rule called the General Data Protection Regulation. Not sure what that entails? Here’s a quick GDPR overview — the intent is to offer EU residents more control over their personal information online. The increasing frequency of data breaches and privacy concerns…
