Vlogging, Tik Tok Channels, Instagram Reels, and of course YouTube have all become increasingly popular as of late. We’re living in a visually-driven virtual world and video assists in shaping it all.
So we can clearly say that Video Marketing is the future of marketing. It provides a more personable experience for customers who are used to social media and have short attention spans. It is becoming more and more popular each year. This year, it is estimated that video will account for 82% of all internet traffic.
According to Oberlo, video marketing continues to be used by an overwhelming majority of businesses. Video is progressing rapidly and will reach new heights sooner than we think.
This trend is fueled by 88% of businesses believing that video marketing gives them a good ROI. Video marketers get 66% more qualified leads per year, which leads a large proportion of marketers (92%) to continue valuing video as an ‘important part’ of their marketing strategy.
Videos are engaging, people are more likely to watch a video than read a paragraph of text. They are versatile; they can be used for a variety of purposes, such as advertising, education, and entertainment, and are easy to share. People can share videos on social media or send them in emails. These are a few of the reasons to add Video Marketing to your budget, and the following are more reasons for you to make use of it:
Video is an Excellent Tool for Lead Generation and Brand Awareness
Videos are effective. They can help businesses achieve their marketing goals, such as increasing brand awareness and generating leads.
Nearly nine out of ten people report wanting to see more videos from brands in 2021, making video an excellent tool for lead generation and brand awareness.
In many ways, with people spending more time at home – working remotely – the demand (and consumption) of video has accelerated.
Video Shows Great ROI
Even though video production is not yet the easiest nor cheapest task, it pays off big time. Besides, online video editing tools are constantly improving and becoming more affordable. And even your smartphone can make pretty decent videos already.
And according to statistics 87% of marketers say video has helped them general good ROI. So more and more businesses include video in their marketing strategies.
Video Builds Trust
Using a video to showcase your brand’s personality helps visitors on your website get a better sense of who you are and what you stand for—which builds trust in your business—and the emotional connection is one of the reasons that keeps customers coming back.
Building trust should be a goal on its own. The whole concept of content marketing is based on trust and creating long-term relationships. Stop selling and let the people come to you by providing them with interesting and useful information.
Google Loves Videos
One of the factors of Google’s algorithm for search rankings is “dwell time,” or how long visitors stay on your website. This may also be referred to as “long clicks vs. short clicks.” The idea is that if people are spending a lot of time on your website, it must have quality content. A great way to capture—and hold—visitors’ attention is to provide a short, compelling video.
Videos allow you to increase the time spent by visitors on your site. Thus, longer exposure builds trust and signals search engines that your site has good content.
These stats paint a picture of a media type that’s almost universally popular among both marketers and their audiences, helping achieve a number of incredibly important goals.
Video advertising is becoming more and more affordable and widespread. As time goes on and the internet becomes more and more crowded with content, it will become increasingly difficult for businesses to stand out without using videos as part of their content strategy. If a business wants to succeed in 2022 and beyond, it is important to invest in video production now to reap the benefits later when no one else has them.
Video adoption grows partly because of advances in technology but also because it’s easy to spread across the globe. Making marketing videos for your business requires creativity and knowledge of human psychology.
It’s time to Add Digital Video Marketing to your Budget
So if you’re still thinking of video as an optional extra or a small part of your marketing plan, it’s time to think again. All signs point to video becoming the core of marketing.
As an award-winning agency, let us help you to make the best video marketing that you need. We offer the best digital content and video production solutions at the most affordable rates to propel our partners forward within the advertising and digital marketing space.
Whether you want to shoot on location, in a studio, or prefer animation and graphics, PixelFish can produce a professional video for you anytime, anywhere throughout the world. No matter what the budget, we will work with your team to create quality content to propel you forward. Contact us for a consultation today.