This list of digital marketing trends for the year 2022 is based on our extensive analysis of a number of search trends, online trends, and social media trends. We believe that these trends are going to be the most significant in the next decade.
As you read this list, consider how you might use these trends in your business, and what the implications for your competitors will be.
Digital marketing is an ever-changing world. Things are constantly evolving with new trends coming and going. Some trends build upon each other, some replace one another and some are just fads.
1) Social Media is the backbone of most digital marketing strategies.
Social media will continue to be the backbone of most digital marketing strategies because of the access to a massive volume of users. As new platforms arise, there will be more ways to reach those large audiences and more analytics to help track the success of these campaigns. Sites like Facebook, Twitter, and Instagram are continuously growing and changing, therefore, so do the capabilities of these platforms.
It’s important to pay attention to these changes and adjust accordingly. The key is finding a suitable platform for your business first and then outlining your social media strategy. The newest trends with social media include video marketing, live video, and user-generated Content.
2) SEO is second to content creation.
There are many ways to rank highly in search engines. One of the most important factors to ranking is creating high-quality content. This is because people are more likely to click on the first couple of pages in any search and search engines are giving precedence to engaging content. But it’s also important to create a website that is mobile friendly with a fast page load time, to ensure optimal user experience. Creating quality backlinks and using social media is also helpful, but it’s all about having the best content from Top to Bottom!
3) PPC will evolve towards more personalized and advanced algorithms.
Nowadays, the PPC strategy is characterized by a pay-per-click model with an aggressive, competitive, and brief marketing message. The main objective is to gain visibility in the sponsored results and benefit from a high number of clicks. The most advanced models include content matching, search intent, and demographic details, which directly affect the live bidding process. Without a doubt, this brings much value to the marketing investment. Surely, we will continue to witness major improvements and innovations to achieve more personalized advertising models.
4) Technology will continue to be a crucial aspect of digital marketing.
It will be less about marketing automation and more about marketing innovation.
One thing we know is that the tech will keep evolving. Each day we invent new computer programs that help us improve our lives. For example, you might not realize how much easier it is to find information on the internet without having to go to the library! The Internet has made it easier for us to communicate with people all over the world, forecasting the weather and buying supplies for our next project. Digital marketing is a large part of this and it’s
essential to keep up to date with the newest tech developments.
5) Digital Marketing will be more about understanding your audience and using new technologies to influence them.
As devices and technologies advance, so does their usage. This means that there are more ways than ever to access your audience. With so many out there, it is more important than ever to understand who your audience is and where they are spending time online. For example, our first website relied entirely on analytics for traffic. This didn’t give us a
whole lot of information about our audience. Years later, we prioritized website traffic tracking to get a better idea of who is visiting us. The information we gathered allowed us to change our marketing strategy. By using this new knowledge, we were able to focus on building a mobile-friendly site and we were able to deliver our message to that
audience.
6) There will be a significant shift from primary data to secondary data and from manual to automated.
A big shift occurs when data becomes more available and less expensive. What was previously difficult to attain and expensive to collect is now becoming easier to collect and more affordable. This big shift occurs in every aspect of life, from research to science and even business. It is understandable why this is true, as the main reason that data becomes more accessible is due to the increase of technology, new equipment, and innovation. This is an exciting shift to be a part of and one that is shaping the future.
7) Live Streaming
More and more businesses are looking at video marketing to help them in their marketing efforts. Radio, TV, and print are not as effective as they once were. Good visuals resonate more with the viewer and they will remember your brand.
Live video is another great trend in social media. This allows people a chance to connect to your brand and further get to know you.
User-generated is another way for people to be more engaged with your brand. This puts the power in their hands and this content will come across as more genuine and honest.
8) Mobile Commerce
With the decline of desktop sales, many businesses are seeing a major shift in the way that people shop. The use of mobile commerce is on the rise and it’s predicted to only keep climbing. The main way that people are using m-commerce is by using their smartphones. While this is the most popular way to use m-commerce, many businesses
are also starting to use tablets and other devices that are on the market. Make sure your site translates to the mobile shopper.
9) Podcasts
In the next few years, there will be more and more podcasts being produced. Podcasts allow people to communicate their ideas while providing their audience with a one on one experience.
People trust the content that comes from these individuals because they’ve built up trust and they can see [person] in person. And because it’s a more personal interaction, more people will be more receptive to the message. As technology continues to evolve, building your brand with intimate connections is an important element.
10) Social Media Stories
You may have heard of stories on social media and wondered what they are. Stories are short clips that are shared and distributed through social media in the form of an image or video and allow the user to tell a quick story or provide updates. Stories can be a dynamic way to keep in touch with friends and family, share daily activities, and see what others are up to. However, people are not the only users that can design stories. Businesses and brands can use stories to share information about their products, services, or events and provide users with a way to stay in touch with what they want!
Stories can increase interest and engagement with followers and even generate income!
For everyone in digital marketing, change is an integral part of the job. To gain an edge over your competitors, you must always look ahead and strive to use new technologies, tools, and strategies.