What matters most to C-level executives?

In a B2C consumer model, you ask: what matters most to the customer or the end user? Similarly, in a B2B approach, the focus should be on what matters most to C-level executives.  For that to happen, you should know what C-level executives value most. We discuss below how growth,…

8 Motivational Quotes for the Hardworking Entrepreneur

Inspiration is known to strike at unexpected moments, but the reality of working hard week after week calls for some readily digestible bits of wisdom. Though reading motivational quotes comes with the danger of feeling less meaningful at higher volumes, the below quotes originate from proverbs with unnamed authors to…

A Behind-The-Scenes Look Into PixelFish

The quality of video production services offered by PixelFish start with conversations between the creative team and the client about the ideal visualization of their brand, their story, and the product that they’re putting out into the world. Rob Archer, Post-Production Supervisor, has worked for PixelFish since he graduated college…

Turning Your Employees Into Brand Ambassadors

It takes time and effort to raise brand ambassadors for your business. But, you can make the process more efficient by encouraging more employee engagement. Here are five tips that will help you enjoy greater employee advocacy for your company. 1. Listen to Your Employees First Do you spend time…

Why Your Company Culture Is Essential to Building Your Brand

The corporate culture at Google is so iconic that it’s actually been featured in a movie. In “The Internship,” the employees are shown enjoying what can only be referred to as an adult playground — a place where desserts are unlimited, desks are optional and massages are given on demand.…