The Shift of Video Advertising

From broadcast commercials to instream ads, the shift of video advertising continues to evolve. The Early Dominance of TV Advertising Before the arrival of the World Wide Web, video advertising found its reliable home on the television screen, nestled in between programming for a targeted demographic, derived by Nielson ratings.…

Case Studies in Leaders of Digital Advertising: Amazon, Facebook, and Google

Amazon: The E-Commerce Platform Amazon is uniquely positioned ahead of the curve that dictates the recent shift from informational advertising on television to performance-driven digital advertising. At the same time that television viewership has shifted from broadcast and cable to streaming platforms, the CPM (cost per thousand) of primetime advertising…

Creating A Marketing Budget for 2020

While any marketing budget is dependent on company size, outreach, and need, businesses across the board are newly challenged to consider their role in the changing technological landscape of digital advertising.

8 Motivational Quotes for the Hardworking Entrepreneur

Inspiration is known to strike at unexpected moments, but the reality of working hard week after week calls for some readily digestible bits of wisdom. Though reading motivational quotes comes with the danger of feeling less meaningful at higher volumes, the below quotes originate from proverbs with unnamed authors to…

A Quantitative Look at Video Marketing in the Digital Age

Capturing someone’s interest as they scroll through your website or social media feed can is subjective. No matter how much time or resources you pour into your marketing campaign, a slew of factors seem beyond your control: the number of competitors in the marketplace is continually in flux; you can…

How to Get Through Creative Roadblocks

Building a brand is a constant, ongoing process of creating, reevaluating and adjusting – of identifying when one idea is working and soldiering on when another is not. When that process comes to a sudden halt and you fall into a frustrating rut, turn towards this ten-step process as a…