This list of digital marketing trends to look for is based on our extensive analysis of a number of search trends, online trends, and social media trends. We think that this is what digital marketing will look like in the next decade. As you read this list, consider how you might use these trends in your business, and what the implications for your competitors will be.
Digital marketing is an ever-changing world. Things are constantly evolving with new trends coming and going. Some trends build upon each other, some replace one another, and some are just fads.
Social Media is the backbone of most digital marketing strategies.
Social media will continue to be the backbone of most digital marketing strategies because of the access to a massive volume of users. As new platforms arise, there will be more ways to reach those large audiences and more analytics to help track the success of these campaigns. Sites like Facebook, Twitter, and Instagram are continuously growing and changing, therefore, so do the capabilities of these platforms. It’s important to pay attention to these changes and adjust accordingly. The key is finding a suitable platform first and then perfecting your social media strategy. The newest trends in social media include video marketing, live video, and user-generated content.
SEO is second to content creation.
There are many ways to rank highly in search engines. One of the most important factors in ranking is creating high-quality content. This is because people are more likely to click on the first couple of pages in a search and search engines are giving more importance to this. But it’s also important to create a website that is mobile friendly with a fast page load time, to ensure optimal user experience. Creating quality backlinks and using social media is also helpful, but it’s all about having the best content from Top to Bottom!
PPC will evolve towards more personalized and advanced algorithms.
Nowadays, the PPC strategy is characterized by a pay-per-click model with an aggressive, competitive, and brief marketing message. The main objective is to gain visibility in the sponsored results and benefit from a high number of clicks. The most advanced models include content matching, search intent, and demographic details, which directly affect the live bidding process. Without a doubt, this brings much value to the marketing investment. Surely, we will continue to witness major improvements and innovations to achieve more personalized advertising models.
Technology will continue to be a crucial aspect of digital marketing.
It will be less about marketing automation and more about marketing innovation.
One thing we know is that the tech will keep evolving. Each day we invent new computer programs that help us improve our lives. For example, you might not realize how much easier it is to find information on the internet without having to go to the library! Consider how much easier it is to shop. The Internet has made it easier for us to communicate with people all over the world, same as forecasting the weather and buying supplies for your next project. Digital marketing is a large part of this and it’s essential to keep up to date with the newest tech developments.
Digital Marketing will be more about understanding your audience and using new technologies to influence them.
As devices and technologies advance, so does their usage. This means that there are more ways than ever to access your audience. With so many out there, it is more important than ever to understand who your audience is and where they are. For example, our first website relied entirely on analytics for traffic. This didn’t give us a whole lot of information about our audience. A few years ago, we decided to build our website traffic tracker to get a better idea of who is visiting us. We found that people were coming to us through their phones. This information allowed us to completely change our marketing strategy. By using this new knowledge, we were able to focus on building a mobile-friendly site and we were able to deliver our message to that audience.
There will be a significant shift from primary data to secondary data and from manual to automated.
A big shift occurs when data becomes more available and less expensive. What was previously difficult to attain and expensive to collect is now becoming easier to collect and more affordable. This big shift occurs in every aspect of life, from research to science and even business. It is understandable why this is true, as the main reason that data becomes more accessible is due to the increase in technology, new equipment, and innovation. This is an exciting shift to be a part of and one that is shaping the future.
Take a look at these five digital marketing trends that can help you and your customers to be more useful and valuable in their business.
- Live Streaming
More and more businesses are looking at video marketing to help them in their marketing efforts. Radio, TV, and print are not as effective as they once were. Good visuals resonate more with the viewer and they will remember your brand.
- Live Video
This allows people a chance to connect to your brand and further get to know you. User-generated is another way for people to be more engaged with your brand. This puts the power in their hands and this content will come across as more genuine and honest.
- Mobile Commerce
With the decline of desktop sales, many businesses are seeing a major shift in the way that people shop. The use of mobile commerce is on the rise, and it’s predicted to only keep climbing. The main way that people are using m-commerce is by using their smartphones. While this is the most popular way to use m-commerce, many businesses are also starting to use tablets and other devices that are on the market.
In the next few years, there will be more and more podcasts appearing.
Podcasts allow people to feel as if they’re getting a one-on-one with the person or group that’s being interviewed. It’s sort of like building your brand by way of one-on-one interactions. People trust the content that comes from these individuals because they’ve built up trust and they can see [person] in person. And because it’s a more personal interaction, more people will be more receptive to the message.
- Alternate Search Engines
DuckDuckGo, previously known as DuckDuckGo Search Engine, is an alternative search engine to the likes of Google and Bing. It has been growing in popularity in recent years, and the use of the search engine is growing steadily. It features a very minimalist design, with white-on-black text and a neutral color scheme. Users can search using DuckDuckGo “!Bangs” which allows users to search using various other sites, and have the results come back on DuckDuckGo, for convenience. DuckDuckGo also allows users to customize both their search engine and web browser, giving them a more personal touch to the experience.
- Social Media Stories
You may have heard of stories on social media and wondered what they are. Stories are short clips that are shared and distributed through social media in the form of an image or video and allow the user to tell a quick story or provide updates. Stories can be a dynamic way to keep in touch with friends and family, share daily activities, and see what others are up to. However, people are not the only users that can design stories. Businesses and brands can use stories to share information about their products, and events and provide users with a way to stay in touch with what they want! Stories can increase interest and engagement with followers and even generate income!
A FEW WORDS FROM US! For everyone in digital marketing, change is an integral part of the job. To gain an edge over your competitors, you must always look ahead and strive to use new technologies, tools, and strategies. And there you have it! We hope you enjoyed our blog post about what digital marketing will look like in the months ahead. We look forward to seeing how these trends develop and change over the coming years!
If you have any comments, questions, or concerns about any of these points, please feel free to contact us anytime. Thank you for reading, and we hope you find our blog posts to be a useful source of information!