Every brand tells a story, let us tell yours.
There’s no doubt about it.. advertising greatly influences people. Otherwise, why bother creating ads? But being in marketing, we also know that people’s behaviors also tell us what influences advertising. After all, ads are created for people in specific target markets. Ads are strategically created and distributed to entice people…
Artificial intelligence (AI) is playing a key role in society. From securing our homes, autocorrecting our text, and answering our queries, AI has penetrated our everyday lives and will impact the future of marketing. In the marketing world, AI is hard at work. Targeting with Google Ads, chatbots that help…
There are some really simple marketing practices to follow when you have an e-commerce business. These practices also don’t break the bank if your e-commerce is fairly small or new. Just always remember that it is paramount that you reach your target audience.
While any marketing budget is dependent on company size, outreach, and need, businesses across the board are newly challenged to consider their role in the changing technological landscape of digital advertising.
Capturing someone’s interest as they scroll through your website or social media feed can is subjective. No matter how much time or resources you pour into your marketing campaign, a slew of factors seem beyond your control: the number of competitors in the marketplace is continually in flux; you can…
Producing video marketing content takes company time, energy, and resources, which is all the more reason to ensure that you reach your intended audience. In the most general, the more successful distribution strategies bring content to consumers as opposed to waiting for them to find it, as well as maximize…
Post-Production Supervisor, Rob Archer, has worked for PixelFish since he graduated college nearly fifteen years ago. His longtime relationship with PixelFish bears witness to the company’s trajectory as a fully-fledged video production company that, over the years, has made custom work tailored to the needs of its clients as its defining mark.…
Videos are an essential part of any digital marketing strategy. According to Hubspot, mobile video consumption rises 100% every year. Hubspot also reports 64% of users are likely to buy a product online after watching a video. If done correctly, video can elevate and improve your marketing strategy’s effectiveness. If…
Holiday shopping is in full swing and exactly 50% of holiday shoppers do their buying research on their phones, via video marketing. Even while in a store, half of consumers are watching videos as a resource for their holiday shopping. Further, 90% of shoppers say they discover new products and brands…