Have you ever thought that your content isn’t making any impact on your audience? Or you are so anxious that maybe it isn’t enough?
Content creation can be very tricky especially if you are just starting.
If you aren’t able to catch the attention of your target audience you’ll feel that your contents are good for nothing.
Well, it’s not entirely your fault if your contents aren’t making the results that you want right away. It takes a lot to really command someone’s attention. The average person takes in huge amounts of content and advertisements every day
So, do you have to wait for a long time for your content to be noticed and give results? Of course not. You just have to change the way you do content creation and marketing.
There are techniques you can use to win your readers or audience over. When people love content, they really love it. That’s a fact.
If you can get your readers dedicated to your brand, they’ll stay loyal and become outspoken advocates for you.
That’s how powerful your content can be.
Content has the power to turn mere visitors into raving fans.
Of course, it takes some work to get there, but I’m going to help you out by showing you the ways that will make your visitors stay and crave more of your content.
Ask your Audience
Directly ask your audience about their opinion or advice. In content marketing it’s not always about you but your audience.
It is proven that whenever you ask someone for their opinion, they can’t help but take the time to respond. Since by asking for their advice, you’re indirectly telling them that their opinion matters to you.
It makes them feel good, and you get honest feedback from it. And studies have shown that businesses that regularly seek out customer opinions perform better too.
Do what you promised to do
Every piece of content you create makes a promise. How? Just look at your headlines. Does it not tell a promise to your audience?
Now, let’s just make this blog an example. The headline is “How to Create Content that Converts to Raving Fans” so you’ll expect that we’re going to tell you about it so we must tell you how to do it. We can’t make my headline like that and tell you about how to cook carbonara, right?
Deliver what you promised and be consistent about it.
And here’s a thing, you can overdeliver your promise ‘coz when you give them more than what they expect, they surely stay with you for more.
Make your content relatable
Sounding so formal and academic in your content is a big NO, NO.
Well, there’s nothing wrong with that. But if you sound so formal and academic, your audience might find it hard to relate to what you are saying.
Just like in writing blogs, you don’t need to sound too formal. Some readers may even find it boring and stop reading.
You just need simple words to let them know what message you want to relay to them.
Your content needs some emotional connection.
For example, if you came across a post on Instagram, a very simple image with only a quote in it—may be about life, love, success, etc.—no matter how simple it is as long as the message hits and makes you agree to what it says, that’s good content.
It doesn’t matter which niche your in. Make content that everyone in the target audience can connect with.
Things like testimonials are a HUGE help for content marketing.
Think like this, consumers naturally trust each other more than they trust just marketing promises. So testimonials add more weight to the decision they’re trying to make.
Those initial happy customers, therefore, encourage more purchases. They are becoming your advocates in promoting your brand without you even telling them to.
When you combine customer testimonials with other effective marketing tactics, suddenly your message is being amplified in the best possible way.
Give more value
You cannot guarantee that people will stay and follow your brand by giving them nifty prizes as incentives, you only need one thing: value.
If you give more value to your audience through your content, they are most likely to stay longer and be converted to loyal customers.
If you can give them tons of value, you will win their affection and loyalty.
Your audience desires value. If they can get something valuable from your brand, they will feel like their needs are being met.
Well, giving freebies and cool prizes is not a bad thing. You can give them those from time to time. But what will make them stay is the value that you can give them.
We want people who will come back for more and shout about your brand from the rooftops. It may sound very ambitious but not impossible.
All you have to do is respond to people’s wants and needs.
Learn to listen to them.
If you do your content marketing the right way, people will stay on your for much longer, and they’ll discover all that you have to offer them.
Which of the five ways would you like to try?