Video production, content creation, and digital marketing.
Creating a Successful YouTube Channel should educate just as much as entertain viewers. Most fully watched videos on YouTube fall under the range of five minutes long. Keep in mind that the best way to feature your product or service will be to demonstrate it at work. Marketing content stays…
From broadcast commercials to instream ads, the shift of video advertising continues to evolve. The Early Dominance of TV Advertising Before the arrival of the World Wide Web, video advertising found its reliable home on the television screen, nestled in between programming for a targeted demographic, derived by Nielson ratings.…
Leaders of Digital Advertising: Amazon, Facebook, and Google Infographic
While any marketing budget is dependent on company size, outreach, and need, businesses across the board are newly challenged to consider their role in the changing technological landscape of digital advertising.
For some, the holiday season begins not a moment before the day after Thanksgiving—for more zealous holiday goers, the festivities begin even sooner. Regardless of what your business offers, consumers are in the spirit of giving and spending more than usual. The following are considerations for anyone launching a marketing…
Inspiration is known to strike at unexpected moments, but the reality of working hard week after week calls for some readily digestible bits of wisdom. Though reading motivational quotes comes with the danger of feeling less meaningful at higher volumes, the below quotes originate from proverbs with unnamed authors to…
As technology changes, the creative engineering behind video marketing campaigns is evolving.
Capturing someone’s interest as they scroll through your website or social media feed can is subjective. No matter how much time or resources you pour into your marketing campaign, a slew of factors seem beyond your control: the number of competitors in the marketplace is continually in flux; you can…
Building a brand is a constant, ongoing process of creating, reevaluating and adjusting – of identifying when one idea is working and soldiering on when another is not. When that process comes to a sudden halt and you fall into a frustrating rut, turn towards this ten-step process as a…