Creating A Marketing Budget for 2020

December 1, 2019February 10, 2020 PixelFishDigital Marketing

While any marketing budget is dependent on company size, outreach, and need, businesses across the board are newly challenged to consider their role in the changing technological landscape of digital advertising.

PixelFish | Digital Marketing Plan 2020
When creating your digital marketing plan, remember these important steps to drive your content strategy.

How to Successfully Target Holiday Shoppers in Your Marketing Campaigns (Infographic)

Case Studies in Leaders of Digital Advertising: Amazon, Facebook, and Google

PixelFish Insights

How to Use Video in Email Marketing

February 1, 2023February 2, 2023 PixelFishVideo Marketing

Have you considered using video in email marketing? If not, you’re missing out. Combining video and email marketing is a powerful strategy you can use to spice up your email marketing. It’s like Coldplay and BTS collaborating with music. Both British and South Korean bands have their own following. Coming…

Strategies on How to Understand your Audience Effectively

January 1, 2023January 11, 2023 PixelFishMarketing

When it comes to marketing, almost nothing is more important than knowing your target audience. Understanding an audience is at the core of any brand’s growth. It’s what drives effective marketing strategies, increases brand equity and ultimately improves a company’s bottom line. But “understanding” isn’t a destination. It’s a journey.…

How Does Google’s Search Algorithm Work in 2023?

December 1, 2022January 11, 2023 PixelFishMarketing, SEM

Google’s search algorithm is an internal process that Google uses to rank online content. Key factors in determining these rankings include the quality of content, compliance, relevance, and usability. Content To rank higher, Google looks at quality content. Think of it as a reward: Google will identify signals that can…

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