Video production, content creation, and digital marketing.
Content strategy for social media is the backbone of effective digital marketing. Without content, how can you connect with your target audience? How can you build brand authority? How can you drive meaningful engagement in this era when digital channels have outshined traditional media? To back these words, consider this…
Integrating TikTok into your video marketing strategy is essential in growing your business. Originally, the app was made as a short-form video-sharing platform, primarily for lip-syncing and dancing videos in 2016 in China with the name Douyin. It later launched in 2017 outside mainland China as TikTok, becoming available worldwide…
COVID-19 altered daily routines, caused financial hardships, and consequences of social isolation have been among the effects of the pandemic. Businesses continue to struggle in maintaining customer service through the COVID-19 pandemic and maintaining standards that represent their goals and principles. Below are the factors that affect the customer service…
Technology gave birth to digital marketing. And it’s technology that continues to shape it and magnify its use in promoting products and services into the future. Marketing experts foresee the following technological trends that will escalate the future of digital marketing.
Holiday shopping is in full swing and exactly 50% of holiday shoppers do their buying research on their phones, via video marketing. Even while in a store, half of consumers are watching videos as a resource for their holiday shopping. Further, 90% of shoppers say they discover new products and brands…
Have you ever wondered how YouTube pay-per-click (PPC) ads work? The site, which is owned by Google, uses a strategy that ensures you pay only when people find your ads relevant and engaging. This setup means you won’t waste money on people outside your target audience or pay to reach…
If you’ve been creating lead gen videos and posting them on YouTube, Facebook, Instagram, Twitter or your blog, you could generate thousands of views weekly. But have you considered how powerful a video on LinkedIn is for B2B marketing? Ramp up your LinkedIn lead gen efforts with short videos. Videos…
Social media is no longer the exclusive preserve of B2C marketers. B2B marketing campaigns are now thriving on social media, with certain marketers saying it’s fast becoming the most effective marketing channel for their B2B lead gen efforts. What Is B2B Social Media Marketing? Before you try to do any…
While B2C and B2B marketing still require separate approaches, they’re becoming more similar than you think. As consumers influence the way we market to them, businesses have to adapt, too. While online marketing best practices constantly change all the time, we can give you an idea of what can work…