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Social Media

TikTok: Your Video Marketing Strategy

June 1, 2022January 30, 2023 PixelFishSocial Media

Integrating TikTok into your video marketing strategy is essential in growing your business. Originally, the app was made as a short-form video-sharing platform, primarily for lip-syncing and dancing videos in 2016 in China with the name Douyin. It later launched in 2017 outside mainland China as TikTok, becoming available worldwide…

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Customer Service and the COVID-19 Pandemic

May 1, 2022January 6, 2023 PixelFishSocial Media

COVID-19 altered daily routines, caused financial hardships, and consequences of social isolation have been among the effects of the pandemic. Businesses continue to struggle in maintaining customer service through the COVID-19 pandemic and maintaining standards that represent their goals and principles. Below are the factors that affect the customer service…

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5 Tech Trends That Will Steer The Future of Digital Marketing

November 1, 2021November 17, 2021 PixelFishMarketing, Social Media, Technology

Technology gave birth to digital marketing. And it’s technology that continues to shape it and magnify its use in promoting products and services into the future. Marketing experts foresee the following technological trends that will escalate the future of digital marketing.

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How Video Marketing Affects Holiday Buying Behavior

December 17, 2018December 17, 2018 PixelFishDigital Marketing, Holiday Promotions, Social Media, Video Marketing
video marketing

Holiday shopping is in full swing and exactly 50% of holiday shoppers do their buying research on their phones, via video marketing. Even while in a store, half of consumers are watching videos as a resource for their holiday shopping. Further, 90% of shoppers say they discover new products and brands…

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How YouTube Pay Per Click Ads Works

August 8, 2018June 26, 2018 PixelFishSocial Media

Have you ever wondered how YouTube pay-per-click, or PPC, advertising works? The site, which is owned by Google, uses a strategy that ensures you pay only when people find your ads relevant and engaging. This setup means you won’t waste money on people outside your target audience or pay to…

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How You Can Utilize Videos on LinkedIn to Drive Leads

June 20, 2018March 28, 2018 PixelFishSocial Media

If you’ve been creating lead gen videos and posting them on YouTube, Facebook, Instagram, Twitter or your blog, you could generate thousands of views weekly. But have you considered how powerful a LinkedIn video is for B2B marketing? Ramp up your LinkedIn lead gen efforts with short videos. Videos are…

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B2B Marketing & Social Media: What You Need to Know

May 9, 2018March 28, 2018 PixelFishSocial Media

Social media is no longer the exclusive preserve of B2C marketers. B2B marketing campaigns are now thriving on social media, with certain marketers saying it’s fast becoming the most effective marketing channel for their B2B lead gen efforts. What Is B2B Social Media Marketing? Before you try to do any…

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Best Digital Marketing Solutions for B2B Companies

February 21, 2018October 10, 2018 PixelFishSocial Media, Video Marketing

While B2C and B2B marketing still require separate approaches, they’re becoming more similar than you think. As consumers influence the way we market to them, businesses have to adapt, too. While online marketing best practices constantly change all the time, we can give you an idea of what can work…

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Building Custom Audiences on Facebook for Video Marketing

December 20, 2017October 10, 2018 PixelFishSocial Media, Video Marketing

The most effective advertising is aimed at customers you believe will respond to your appeals and take the action you desire, whether that’s buying a product or signing up for a newsletter. Imagine if you could hand-pick this audience for your video marketing. One Facebook advertising tool allows you to…

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PixelFish Insights

How to Use Video in Email Marketing

February 1, 2023February 2, 2023 PixelFishVideo Marketing

Have you considered using video in email marketing? If not, you’re missing out. Combining video and email marketing is a powerful strategy you can use to spice up your email marketing. It’s like Coldplay and BTS collaborating with music. Both British and South Korean bands have their own following. Coming…

Strategies on How to Understand your Audience Effectively

January 1, 2023January 11, 2023 PixelFishMarketing

When it comes to marketing, almost nothing is more important than knowing your target audience.  Understanding an audience is at the core of any brand’s growth. It’s what drives effective marketing strategies, increases brand equity and ultimately improves a company’s bottom line. But “understanding” isn’t a destination. It’s a journey.…

How Does Google’s Search Algorithm Work in 2023?

December 1, 2022January 11, 2023 PixelFishMarketing, SEM

Google’s search algorithm is an internal process that Google uses to rank online content. Key factors in determining these rankings include the quality of content, compliance, relevance, and usability. Content To rank higher, Google looks at quality content. Think of it as a reward: Google will identify signals that can…

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