Holiday shopping is in full swing and exactly 50% of holiday shoppers do their buying research on their phones, via video marketing. Even while in a store, half of consumers are watching videos as a resource for their holiday shopping. Further, 90% of shoppers say they discover new products and brands…
Have you ever wondered how YouTube pay-per-click, or PPC, advertising works? The site, which is owned by Google, uses a strategy that ensures you pay only when people find your ads relevant and engaging. This setup means you won’t waste money on people outside your target audience or pay to…
If you’ve been creating lead gen videos and posting them on YouTube, Facebook, Instagram, Twitter or your blog, you could generate thousands of views weekly. But have you considered how powerful a LinkedIn video is for B2B marketing? Ramp up your LinkedIn lead gen efforts with short videos. Videos are…
Social media is no longer the exclusive preserve of B2C marketers. B2B marketing campaigns are now thriving on social media, with certain marketers saying it’s fast becoming the most effective marketing channel for their B2B lead gen efforts. What Is B2B Social Media Marketing? Before you try to do any…
While B2C and B2B marketing still require separate approaches, they’re becoming more similar than you think. As consumers influence the way we market to them, businesses have to adapt, too. While online marketing best practices constantly change all the time, we can give you an idea of what can work…
The most effective advertising is aimed at customers you believe will respond to your appeals and take the action you desire, whether that’s buying a product or signing up for a newsletter. Imagine if you could hand-pick this audience for your video marketing. One Facebook advertising tool allows you to…
Your company made a super YouTube video. It’s funny, relevant to your industry, motivating and concise. You put it on your channel and wait for the likes and shares to roll in. One problem — nothing’s happening. Here’s the rub when it comes to YouTube. Making an outstanding video is…
If you know anything about digital video, then you probably have an opinion on vertical video. For the uninitiated, vertical video is footage you shoot in portrait mode. It’s essentially the reverse of horizontal video, offering a final product that’s taller than it is wide. You generally see black rectangles…
Social media has gone from a medium focused on words to one obsessed with images to the current infatuation with video. Over recent years, video has become an integral part of the social media experience, with virtually every major platform now supporting video. Whether you watch a new movie trailer…
