TikTok: Your Video Marketing Strategy

Integrating TikTok into your video marketing strategy is essential in growing your business.

Originally, the app was made as a short-form video-sharing platform, primarily for lip-syncing and dancing videos in 2016 in China with the name Douyin. It later launched in 2017 outside mainland China as TikTok, becoming available worldwide in 2018.

TikTok has been steadily growing and has become one of the most downloaded apps of 2020 through 2022. It became the very first non-facebook app to hit 3 billion downloads in the second quarter of 2021 and currently has over 1.53 billion users.

For businesses, TikTok offers a wealth of opportunities to market to new audiences and stay on top of trends. Over 61% of TikTok users say videos are more unique than on any other platform and 7 out of 10 say TikTok ads are enjoyable.

When it comes to interacting with videos, people can “like,” comment on, or share the videos they like with other users through direct messages or SMS and other apps. In addition, it integrates with other social media platforms, making sharing and marketing easier.

Here are key reasons why you should integrate TikTok into your marketing strategy.

TikTok is an excellent place to identify the latest trends yet to be popular. TikTok’s algorithm makes it easy for anyone to spot the latest trends and create relevant content. Another excellent thing about TikTok trends is that they are never static, meaning you will have fun creating the content and testing them to make your audience happy.

2) TikTok For Business Makes Marketing Easy

TikTok for Business is an incredible all-in-one platform for advertisers. You can get everything you need to launch an impactful marketing campaign. Whether it is creating an ad or setting a budget, finding the best audience, or evaluating data, TikTok for Business lets you achieve everything you want from your video marketing campaign. It enables brands to test their creative acumen while designing marketing campaigns. If you need help in creating authentic, eye-catchy ads, the e-learning center (Ads Manager) is all set to make you more informed.

3) Diverse Content

TikTok is a new medium for online expression. TikTok is bringing bite-sized media to the forefront, and creators need to learn the ins and outs of this new form. This means that you can’t just import your Facebook and Instagram posts to TikTok and vice versa. Although you’ll need to double up on your social media efforts, it also gives you a license to experiment with new ideas that you wouldn’t try on other platforms.

TikTok is all about sound and video. It’s hard to have a successful TikTok post without some interesting audio and eye-catching visuals.

If you really want your content to stick, make sure you stay up to date with the latest TikTok trends. This will give you a good idea of what songs and effects are popular so you can ride the wave with your content.

4) TikTok Isn’t Saturated

Some Major brands haven’t migrated to TikTok yet despite having a solid presence on Instagram and Facebook.

TikTok is still in the realm of the first adopters, at least from a marketing and business perspective. As a newcomer to the platform, you have less competition, and fewer big names are fighting over the same target audiences.

However, just because the market is unsaturated doesn’t mean that it’s easy to see success.

TikTok Influencers

TikTok has emerged as a hotspot for influencer marketing. TikTok engagement levels are higher than Instagram. This is certainly a statistic to keep your eye on because it can have big implications for the future of marketing. Tiktok micro-influencers show an 18% engagement rate while TikTok mega-influencers have 35%. Gaining influencers to talk about your brand is a great strategy. Not only can the video they create be used on TikTok but utilize the content on your website as well.

Power of Hashtags in the Marketing Campaigns

Hashtags on TikTok help you reach an organic audience. You can locate relevant hashtags on the ‘Discover’ page. Take some hints from the hashtags used by the influencers and copy them to test the effect.

Evaluate the metrics and gauge the performance of your video ads. Stay up to date on everything critical about the content, followers, and visibility of your brand.

TikTok Ads

TikTok for Business lets you create innovative advertisements that suit all marketing needs and make your brand popular with the masses.

Using TikTok for a business account, you can design branded challenges for users and invite them to participate. If the challenge is something out-of-the-box, it will have more chances of going viral on the platform, generating more publicity for your brand.

Overall, TikTok ads are quite similar to other paid social media ads, but they do have some quirks that marketers should be aware of.

We have outlined the below items to consider when building your TikTok marketing strategy.

  • In-Feed Ads

TikTok’s in-feed ads are analogous to the ads you see between Instagram stories. When a user is flipping through their feed, one of these ads will show up eventually.

  • Brand Takeovers

Brand takeover ads appear immediately when users open the TikTok app.TikTok users will only ever see one brand takeover ad per day, so it’s a good way to build brand awareness by eliminating competition for a period of time. However, the high cost is prohibitive for many businesses.

  • Top View

TopViews are a special type of in-feed ad: they are guaranteed to be the first in-feed ad that users see after three seconds. They also show up at the top of the For You page and can support up to 60 seconds of full-screen video.

  • Branded Hashtag Challenges

These challenges appear on TikTok’s Discover page. When users click on one of the hashtags, they’re directed to a branded landing page that provides information about the challenge, the brand’s website link, and UGC from
TikTokers who have already participated.

  • Branded Effects

Like branded hashtag challenges, these can be effective because they encourage audience participation. But they can get too pricey that small businesses wouldn’t dare to avail.

Although TikTok currently seems to be a Generation Z trend, most of the main social media platforms started off with a predominantly younger audience. Instagram for example, was initially used mainly by teenagers and young adults, but now its audience has diversified, causing millions of businesses to use it as a marketing channel.

By getting involved with a new platform early you’ll be able to get a head start on your competitors.

Now it’s time to start your business account and create your first video. If you need a high-quality video to use for your marketing, as an award-winning agency, let us help you make the best video marketing that you need. We offer the best digital content and video production solutions at the most affordable rates to propel our partners forward within the advertising and digital marketing space. Contact us for free a consultation today.