Integrating TikTok Into Your Video Marketing Strategy

TikTok is now one of the most popular social media outlets so integrating TikTok into your video marketing strategy is imperative. The app was originally made as a short-form video sharing platform, primarily for lip-syncing and dancing videos in 2016 in China with the name Douyin and was launched as TikTok in 2017 outside mainland China but only became available worldwide in 2018.

TikTok has been steadily growing in the past years and became one of the most downloaded apps of 2020 and retained the title in 2021. It has become the very first non-facebook app to hit 3 billion downloads in the second quarter of 2021. The platform has now 1 billion active users every month worldwide, most of which are younger
generations that enjoy its short-form video content.

For businesses, TikTok offers a wealth of opportunities to market to new audiences and stay on top of trends, no matter the industry. 61% of the users say videos on TikTok are more unique than on any other platform and 7 out of 10 say TikTok ads are enjoyable.

Content on the platform consists of short 15 – 60 second user-recorded videos. TikTok even provides tools to edit videos directly in-app. The app provides users with multiple filters and special effects in addition to a massive library of music for video enhancement.

When it comes to interacting with videos, people can “like,” comment on, or share the videos they like with other users through direct messages or SMS and other apps.

And it integrates with other social media to make sharing and marketing easier. Aside from that here are reasons why you should integrate Tik Tok into your video marketing.

TikTok is an excellent place to identify the latest trends yet to be popular. TikTok’s algorithm makes it easy for anyone to spot the latest trends and create relevant content. Another excellent thing about TikTok trends is that they are never static, meaning you will have fun creating the content and testing them to make your audience happy.

TikTok For Business Makes Marketing Easy

TikTok for Business is an incredible all-in-one platform for advertisers. You can get everything you need to launch an impactful marketing campaign. Whether it is creating an ad or setting a budget, finding the best audience, or evaluating data, TikTok for Business lets you achieve everything you want from your video marketing campaign. It enables brands to test their creative acumen while designing marketing campaigns. If you need help in creating authentic, eye-catchy ads, the e-learning center (Ads Manager) is all set to make you more informed.

Diverse Content

TikTok is a new medium for online expression. TikTok is bringing bite-sized media to the forefront, and creators need to learn the ins and outs of this new form. This means that you can’t just import your Facebook and Instagram posts to TikTok and vice versa. Although you’ll need to double up on your social media efforts, it also gives you a license to experiment with new ideas that you wouldn’t try on other platforms.

TikTok is all about sound and video. It’s hard to have a successful TikTok post without some interesting audio and eye-catching visuals.

If you really want your content to stick, make sure you stay up to date with the latest TikTok trends. This will give you a good idea of what songs and effects are popular so you can ride the wave with your content.

TikTok Isn’t Saturated

Some Major brands haven’t migrated to TikTok yet despite having a solid presence on Instagram and Facebook. A few examples of brands that aren’t on TikTok include The New York Times, Subaru, and CVS Pharmacy.

TikTok is still in the realm of the first adopters, at least from a marketing and business perspective. As a newcomer to the platform, you have less competition, and fewer big names are fighting over the same target audiences.

However, just because the market is unsaturated doesn’t mean that it’s easy to see success. It’s quite possible that one of the reasons many household names haven’t set up profiles on TikTok is because they don’t know what type of content to make.

TikTok Influencers

TikTok has emerged as a hotspot for influencer marketing. TikTok engagement levels are blowing both Instagram othe platforms out of the water. This is certainly a statistic to keep your eye on because it can have big implications in the future of marketing. Tiktok micro-influencers 18% engagement rate while TikTok mega-influencers 35% engagement rate. Hence, roping an influencer to speak positively about your brand can have some serious benefits.

An influencer may talk about your products or services in the video. They may also post your website link in the video description and motivate their followers to visit your website and/or purchase your products.

Power of Hashtags in the Marketing Campaigns

Hashtags on TikTok help you reach an organic audience. You can locate these
hashtags on the ‘Discover’ page. Find whether any hashtag fits your brand or Business
or not and post with a trending hashtag. Take some hints from the hashtags used by the
influencers and copy them to test the effect.

Lets You Evaluate the Metrics and Gauge the Performance of Your Video Ads TikTok, like Facebook, Instagram, and YouTube, lets you evaluate the metrics and gauge the performance of your video ads. However, the ‘Analytics’ feature might be available exclusively to TikTok Pro account holders. If you wonder how much the TikTok Pro account would cost, the good news is that it is absolutely free. You only need to activate the feature and see everything critical about the content, followers, and visibility.

TikTok Ads

TikTok for Business is that it lets you create innovative advertisements that suit all marketing needs and make your brand popular with the masses.

Using a TikTok for a business account, you can design branded challenges for users and invite them to participate. If the challenge is something out-of-the-box, it will have more chances of going viral on the platform, generating more publicity for your brand.

Overall, TikTok ads are quite similar to other paid social media ads, but they do have some quirks that marketers should be aware of.

There are five types of ads you need to be aware of:

In-Feed Ads
TikTok’s in-feed ads are analogous to the ads you see between Instagram stories. When a user is flipping through their feed, one of these ads will show up eventually.

Brand Takeovers
Brand takeover ads appear immediately when users open the TikTok app.TikTok users will only ever see one brand takeover ad per day, so it’s a good way to build brand awareness by eliminating competition for a period of time. However, the high cost is prohibitive for many businesses.

Top View
TopViews are a special type of in-feed ad: they are guaranteed to be the first in-feed ad that users see after three seconds. They also show up at the top of the For You page and can support up to 60 seconds of full-screen video.

Branded Hashtag Challenges
These challenges appear on TikTok’s Discover page. When users click on one of the hashtags, they’re directed to a branded landing page that provides information about the challenge, the brand’s website link, and UGC from
TikTokers who have already participated.

Branded Effects
Like branded hashtag challenges, these can be effective because they encourage audience participation. But they can get too pricey that small businesses wouldn’t dare to avail.

Although TikTok currently seems to be a Generation Z trend, most of the main social media platforms started off with a predominantly younger audience. Instagram for example, was initially used mainly by teenagers and young adults, but now its audience has diversified and there are millions of businesses also using it as a marketing channel.

By getting involved with a new platform early you’ll be able to get a head start on your competitors. You can begin growing your audience before the platform is oversaturated with businesses and promoted content.

So, it’s time to start your business account and create your first video. If you need a high-quality video to use for your marketing, as an award-winning agency, let us help you make the best video marketing that you need. We offer the best digital content and video production solutions at the most affordable rates to propel our partners forward within the advertising and digital marketing space. Contact us for a consultation today.