Integrating TikTok into your video marketing strategy is essential in growing your business.
Originally, the app was made as a short-form video-sharing platform, primarily for lip-syncing and dancing videos in 2016 in China with the name Douyin. It later launched in 2017 outside mainland China as TikTok, becoming available worldwide in 2018.
TikTok has been steadily growing and has become one of the most downloaded apps of 2020 through 2022. It became the very first non-facebook app to hit 3 billion downloads in the second quarter of 2021 and currently has over 1.53 billion users.
For businesses, TikTok offers a wealth of opportunities to market to new audiences and stay on top of trends. Over 61% of TikTok users say videos are more unique than on any other platform and 7 out of 10 say TikTok ads are enjoyable.
When it comes to interacting with videos, people can “like,” comment on, or share the videos they like with other users through direct messages or SMS and other apps. In addition, it integrates with other social media platforms, making sharing and marketing easier.
Here are key reasons why you should integrate TikTok into your marketing strategy.
1) Catch Trends Early and Define Them
2) TikTok For Business Makes Marketing Easy
3) Diverse Content
4) TikTok Isn’t Saturated
Power of Hashtags in the Marketing Campaigns
- In-Feed Ads
TikTok’s in-feed ads are analogous to the ads you see between Instagram stories. When a user is flipping through their feed, one of these ads will show up eventually.
- Brand Takeovers
Brand takeover ads appear immediately when users open the TikTok app.TikTok users will only ever see one brand takeover ad per day, so it’s a good way to build brand awareness by eliminating competition for a period of time. However, the high cost is prohibitive for many businesses.
- Top View
- Branded Hashtag Challenges
- Branded Effects