TikTok is now one of the most popular social media outlets so integrating TikTok into your video marketing strategy is imperative. The app was originally made as a short-form video sharing platform, primarily for lip-syncing and dancing videos in 2016 in China with the name Douyin and was launched as TikTok in 2017 outside mainland China but only became available worldwide in 2018.
TikTok has been steadily growing in the past years and became one of the most downloaded apps of 2020 and retained the title in 2021. It has become the very first non-facebook app to hit 3 billion downloads in the second quarter of 2021. The platform has now 1 billion active users every month worldwide, most of which are younger
generations that enjoy its short-form video content.
For businesses, TikTok offers a wealth of opportunities to market to new audiences and stay on top of trends, no matter the industry. 61% of the users say videos on TikTok are more unique than on any other platform and 7 out of 10 say TikTok ads are enjoyable.
Content on the platform consists of short 15 – 60 second user-recorded videos. TikTok even provides tools to edit videos directly in-app. The app provides users with multiple filters and special effects in addition to a massive library of music for video enhancement.
When it comes to interacting with videos, people can “like,” comment on, or share the videos they like with other users through direct messages or SMS and other apps.
And it integrates with other social media to make sharing and marketing easier. Aside from that here are reasons why you should integrate Tik Tok into your video marketing.