Best Practices for Optimizing Your YouTube Videos

Your company made a super YouTube video. It’s funny, relevant to your industry, motivating and concise. You put it on your channel and wait for the likes and shares to roll in. One problem — nothing’s happening. Here’s the rub when it comes to YouTube. Making an outstanding video is…

The Pros and Cons of Vertical Video

If you know anything about digital video, then you probably have an opinion on vertical video. For the uninitiated, vertical video is footage you shoot in portrait mode. It’s essentially the reverse of horizontal video, offering a final product that’s taller than it is wide. You generally see black rectangles…

Video Marketing and Social Media: Why It’s Important

Social media has gone from a medium focused on words to one obsessed with images to the current infatuation with video. Over recent years, video has become an integral part of the social media experience, with virtually every major platform now supporting video. Whether you watch a new movie trailer…