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Social Media

Best Practices for Optimizing Your YouTube Videos

November 1, 2017October 10, 2018 PixelFishSocial Media, Video Marketing

Your company made a super YouTube video. It’s funny, relevant to your industry, motivating and concise. You put it on your channel and wait for the likes and shares to roll in. One problem — nothing’s happening. Here’s the rub when it comes to YouTube. Making an outstanding video is…

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The Pros and Cons of Vertical Video

September 20, 2017August 3, 2017 PixelFishSocial Media, Video Marketing

If you know anything about digital video, then you probably have an opinion on vertical video. For the uninitiated, vertical video is footage you shoot in portrait mode. It’s essentially the reverse of horizontal video, offering a final product that’s taller than it is wide. You generally see black rectangles…

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Video Marketing and Social Media: Why It’s Important

August 9, 2017August 2, 2017 PixelFishSocial Media, Video Marketing

Social media has gone from a medium focused on words to one obsessed with images to the current infatuation with video. Over recent years, video has become an integral part of the social media experience, with virtually every major platform now supporting video. Whether you watch a new movie trailer…

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Newer posts

PixelFish Insights

Content Creation Tips: March Towards Making More Engaging Content

March 1, 2023January 6, 2023 PixelFishContent Creation

Anyone can create content, but without a goal, it will be ineffective. The objectives of the content marketing plan must be taken into account. When creating content, consider your audience’s response. Whatever the response, to achieve those objectives, the content must be engaging. But what kind of content is engaging?…

How to Use Video in Email Marketing

February 1, 2023February 2, 2023 PixelFishVideo Marketing

Have you considered using video in email marketing? If not, you’re missing out. Combining video and email marketing is a powerful strategy you can use to spice up your email marketing. It’s like Coldplay and BTS collaborating with music. Both British and South Korean bands have their own following. Coming…

Strategies on How to Understand your Audience Effectively

January 1, 2023January 11, 2023 PixelFishMarketing

When it comes to marketing, almost nothing is more important than knowing your target audience.  Understanding an audience is at the core of any brand’s growth. It’s what drives effective marketing strategies, increases brand equity and ultimately improves a company’s bottom line. But “understanding” isn’t a destination. It’s a journey.…

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