How to Get Through Creative Roadblocks

Building a brand is a constant, ongoing process of creating, reevaluating and adjusting – of identifying when one idea is working and soldiering on when another is not. When that process comes to a sudden halt and you fall into a frustrating rut, turn towards this ten-step process as a…

The Video Production Process: Your Questions Answered

Congratulations, you’ve decided to use video. What’s next? Q: I’m ready to put my ideas on screen! When can we get started? A: Before diving into the actual crafting of a script, PixelFish wants to hear your ideas directly. Our pre-production stage is essentially a series of conversations with you,…

Strategic Video Distribution: How to Reach Your Audience

Producing video marketing content takes company time, energy, and resources, which is all the more reason to ensure that you reach your intended audience. In the most general, the more successful distribution strategies bring content to consumers as opposed to waiting for them to find it, as well as maximize…

Using Video To Tell A Compelling Story

People connect to stories because they speak to a greater human experience. We use stories to entertain, inform, and inspire. Storytelling is an opportunity for your customers to connect and interact with your brand on a deeper level. The right video service company can help you craft marketing videos that…

A Behind-The-Scenes Look Into PixelFish & How We Work

Post-Production Supervisor, Rob Archer, has worked for PixelFish since he graduated college nearly fifteen years ago. His longtime relationship with PixelFish bears witness to the company’s trajectory as a fully-fledged video production company that, over the years, has made custom work tailored to the needs of its clients as its defining mark.…

5 Questions You Should Have Answered Before Talking To A Video Agency

Videos are an essential part of any digital marketing strategy. According to Hubspot, mobile video consumption rises 100% every year. Hubspot also reports 64% of users are likely to buy a product online after watching a video. If done correctly, video can elevate and improve your marketing strategy’s effectiveness. If…

2019 New Year’s Resolution: Add Video Marketing to Your Budget

video marketing

It’s a new year, which means a new you and a fresh marketing budget. If you aren’t including video marketing as a key part of your outreach efforts, it’s time to rethink that decision and embrace the multi-faceted power of quality marketing and engagement videos. Your clients want videos, and…

How Video Marketing Affects Holiday Buying Behavior

video marketing

Holiday shopping is in full swing and exactly 50% of holiday shoppers do their buying research on their phones, via video marketing. Even while in a store, half of consumers are watching videos as a resource for their holiday shopping. Further, 90% of shoppers say they discover new products and brands…