While any marketing budget is dependent on company size, outreach, and need, businesses across the board are newly challenged to consider their role in the changing technological landscape of digital advertising.
For some, the holiday season begins not a moment before the day after Thanksgiving—for more zealous holiday goers, the festivities begin even sooner. Regardless of what your business offers, consumers are in the spirit of giving and spending more than usual. The following are considerations for anyone launching a marketing…
Inspiration is known to strike at unexpected moments, but the reality of working hard week after week calls for some readily digestible bits of wisdom. Though reading motivational quotes comes with the danger of feeling less meaningful at higher volumes, the below quotes originate from proverbs with unnamed authors to…
As technology changes, the creative engineering behind video marketing campaigns is evolving.
Capturing someone’s interest as they scroll through your website or social media feed can is subjective. No matter how much time or resources you pour into your marketing campaign, a slew of factors seem beyond your control: the number of competitors in the marketplace is continually in flux; you can…
Building a brand is a constant, ongoing process of creating, reevaluating and adjusting – of identifying when one idea is working and soldiering on when another is not. When that process comes to a sudden halt and you fall into a frustrating rut, turn towards this ten-step process as a…
Congratulations, you’ve decided to use video. What’s next? Q: I’m ready to put my ideas on screen! When can we get started? A: Before diving into the actual crafting of a script, PixelFish wants to hear your ideas directly. Our pre-production stage is essentially a series of conversations with you,…
Producing video marketing content takes company time, energy, and resources, which is all the more reason to ensure that you reach your intended audience. In the most general, the more successful distribution strategies bring content to consumers as opposed to waiting for them to find it, as well as maximize…
People connect to stories because they speak to a greater human experience. We use stories to entertain, inform, and inspire. Storytelling is an opportunity for your customers to connect and interact with your brand on a deeper level. The right video service company can help you craft marketing videos that…
