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How to Use Video in Email Marketing

February 1, 2023February 2, 2023 PixelFishVideo Marketing

Have you considered using video in email marketing? If not, you’re missing out. Combining video and email marketing is a powerful strategy you can use to spice up your email marketing. It’s like Coldplay and BTS collaborating with music. Both British and South Korean bands have their own following. Coming…

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Strategies on How to Understand your Audience Effectively

January 1, 2023April 13, 2023 PixelFishMarketing

When it comes to marketing, almost nothing is more important than knowing your target audience.  Understanding an audience is at the core of any brand’s growth. It’s what drives effective marketing strategies, increases brand equity, and ultimately improves a company’s bottom line. But “understanding” isn’t a destination. It’s a journey.…

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How Does Google’s Search Algorithm Work in 2023?

December 1, 2022January 11, 2023 PixelFishMarketing, SEM

Google’s search algorithm is an internal process that Google uses to rank online content. Key factors in determining these rankings include the quality of content, compliance, relevance, and usability. Content To rank higher, Google looks at quality content. Think of it as a reward: Google will identify signals that can…

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How To Learn From Marketing Trends of 2022

November 1, 2022January 11, 2023 PixelFishMarketing, Marketing Trends

Researching the marketing trends of 2022 is essential in learning and garnering the most views and audience engagement. As we worked alongside Google Partners in creating content for YouTube, we found that where we used to have 15 seconds to capture the attention of the viewer, is now cut down…

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What To Think About When Planning Your 2023 Marketing Budget

October 1, 2022January 5, 2023 PixelFishDigital Marketing

It is important to think about how the world of marketing is changing when planning your 2023 marketing budget. It’s not only about the tools and technology your business uses, it’s about your ability to pivot quickly and effectively. If you want to be ready when unexpected events come along—and…

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How to Make Your Brand Stand Out with Digital Advertising

September 1, 2022August 13, 2022 PixelFishDigital Marketing

The development of a digital presence has become a major priority for businesses.
The way we reach out to customers and prospects has changed a lot over the years. Even the days of handing out flyers or fliers are long gone. We are now more connected than ever through digital advertising. 

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Why Brands and Agencies Should Use Video?

August 1, 2022August 13, 2022 PixelFishVideo Marketing

One of the digital trends for 2022 is video marketing and why brands and agencies should use video.

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What is Search Engine Marketing (SEM)?

July 1, 2022August 13, 2022 PixelFishMarketing, SEM

Search engine marketing (SEM) is a powerful tool that can help reach your target audience and generate leads through digital marketing.

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TikTok: Your Video Marketing Strategy

June 1, 2022January 30, 2023 PixelFishSocial Media

Integrating TikTok into your video marketing strategy is essential in growing your business. Originally, the app was made as a short-form video-sharing platform, primarily for lip-syncing and dancing videos in 2016 in China with the name Douyin. It later launched in 2017 outside mainland China as TikTok, becoming available worldwide…

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PixelFish Insights

Holiday Shopping | How To Connect With the Holiday Shopper With Advertising

November 1, 2023October 12, 2023 PixelFishecommerce

As the sound of the jingling bells gets louder, the air fills with the aroma of delicious holiday treats, and the atmosphere of holiday shopping sets in; it’s time for businesses to get into action. The holiday shopping frenzy is about to begin, and you need to cash in on…

From Good to Great: Elevating Your Marketing with the Fusion of Content, Search, and Video

October 1, 2023October 7, 2023 PixelFishDigital Marketing

Content marketing is expected to generate a revenue of $107.5 billion in 2026. At the same time, 40% of the US ad revenue is generated through search, whereas revenue generation through video marketing is forecasted to spike in the next few years.  So, what do you put together with this…

Why Hire a Professional Video Agency

September 1, 2023September 1, 2023 PixelFishVideo Production

In the sea of digital marketing, viral videos have become a key component of many businesses’ efforts to capture a broad audience. The art of engaging a broad audience and gaining views, likes and shares is vital. Although many businesses look to cultivate employees to possess these skills in-house, hiring…

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