How Culture & Current Events Influence Video Advertising

video advertising

Video advertising can be an engaging and evocative way to reach your customers and expand into new markets. While you want to use the opportunity to showcase your brand and explain your products or services to people, you also can’t simply put out videos without clear direction. Consider taking some…

What We Learned in 2018 About Online Marketing

Brand awareness is the result of effective marketing. Where we once relied on print advertising, the evolution of technology has created new channels to engage potential clients. This year is no exception and, as 2018 draws to a close, there are key things to remember as we move into the…

What is the Video Production Process Like?

video production

A lot of marketing professionals understand the benefits of integrating videos into their marketing strategy, but they aren’t sure how the video production process works. Typically, the process consists of three major parts: pre-production, production, and post-production. Whether you’ve made countless videos or are thinking about launching your first video,…

Building a B2B Marketing Funnel With Video

The aim of any marketing strategy is to spark conversions, which look different for every brand. A conversion might include buying a product, sharing contact information or requesting a quote. The actions that lead people to one are known as the marketing funnel. What does the funnel look like? It…

New Marketing Strategies to Try in Light of GDPR

In May 2018, the European Union began enforcement of a new rule called the General Data Protection Regulation. Not sure what that entails? Here’s a quick GDPR overview — the intent is to offer EU residents more control over their personal information online. The increasing frequency of data breaches and privacy concerns…

How YouTube Pay Per Click Ads Works

Have you ever wondered how YouTube pay-per-click, or PPC, advertising works? The site, which is owned by Google, uses a strategy that ensures you pay only when people find your ads relevant and engaging. This setup means you won’t waste money on people outside your target audience or pay to…

Why Is Video Marketing Powerful?

Do you remember the first movie you ever saw as a kid? You can probably recall everything from the opening credits to the outfits the people wore to the outcome of the big plotline. That’s the power of visual storytelling, and in an era where virtually anything can contain a…

How You Can Utilize Videos on LinkedIn to Drive Leads

If you’ve been creating lead gen videos and posting them on YouTube, Facebook, Instagram, Twitter or your blog, you could generate thousands of views weekly. But have you considered how powerful a LinkedIn video is for B2B marketing? Ramp up your LinkedIn lead gen efforts with short videos. Videos are…

How to Utilize Animated Marketing Videos for Your Business

Animated marketing videos are powerful tools for engaging your audience and explaining how your products and services work. Many prospects and customers who won’t take time to read through your emails, text and articles will spend time watching an interesting animated business video. So, how can you make the best…