How to Use Video in Email Marketing

Have you considered using video in email marketing? If not, you’re missing out. Combining video and email marketing is a powerful strategy you can use to spice up your email marketing. It’s like Coldplay and BTS collaborating with music. Both British and South Korean bands have their own following. Coming…

Strategies on How to Understand your Audience Effectively

When it comes to marketing, almost nothing is more important than knowing your target audience.  Understanding an audience is at the core of any brand’s growth. It’s what drives effective marketing strategies, increases brand equity, and ultimately improves a company’s bottom line. But “understanding” isn’t a destination. It’s a journey.…

How Does Google’s Search Algorithm Work in 2023?

Google’s search algorithm is an internal process that Google uses to rank online content. Key factors in determining these rankings include the quality of content, compliance, relevance, and usability. Content To rank higher, Google looks at quality content. Think of it as a reward: Google will identify signals that can…

How To Learn From Marketing Trends of 2022

Researching the marketing trends of 2022 is essential in learning and garnering the most views and audience engagement. As we worked alongside Google Partners in creating content for YouTube, we found that where we used to have 15 seconds to capture the attention of the viewer, is now cut down…

What To Think About When Planning Your 2023 Marketing Budget

It is important to think about how the world of marketing is changing when planning your 2023 marketing budget. It’s not only about the tools and technology your business uses, it’s about your ability to pivot quickly and effectively. If you want to be ready when unexpected events come along—and…

How to Make Your Brand Stand Out with Digital Advertising

The development of a digital presence has become a major priority for businesses.
The way we reach out to customers and prospects has changed a lot over the years. Even the days of handing out flyers or fliers are long gone. We are now more connected than ever through digital advertising. 

TikTok: Your Video Marketing Strategy

Integrating TikTok into your video marketing strategy is essential in growing your business. Originally, the app was made as a short-form video-sharing platform, primarily for lip-syncing and dancing videos in 2016 in China with the name Douyin. It later launched in 2017 outside mainland China as TikTok, becoming available worldwide…