In modern digital marketing, content is king, and Animation and Motion Graphics are powerful and effective communication tools. By utilizing text, graphics, and movement, they are one of the top seven types of design in marketing. In fact,
Motion Graphics (Animation) Market is Projected to Hit $129.1 Billion by 2028. Vantage Market Research, 2022
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How do you know if using animation is right for you?
If you are looking for an entertaining way to effectively demonstrate complex ideas or to introduce a new service concept or solution, animated videos are a great option. They also offer entertaining ways to showcase your brand personality and creativity.
Unlike live-action videos, you don’t have to find a location, hire actors, or schedule a shoot. As a result, animated videos are often faster to produce, which means you can start to see the return on your investment faster.
Specifically, animation design is a great option for those looking to:
- Introduce a new product or service
- Communicate complex, technical details in an entertaining way
- Demonstrate data points in a visual way that captures the attention of your target audience
- Effectively train new staff
Most popular types of animation
Whether you have a clear idea in mind or are starting from scratch, Pixelfish is ready to help you with animation designs that help achieve your business goals. When we work together, you can expect a hassle-free experience in a fun, relaxed environment. To help you determine which type of animated video is right for you, consider the following:
1. Traditional animation Before computer animation, traditional animators created individual frames, first drawn on paper and then added to film or video. Animation was then created by small changes in each of the drawings. Think of it like a flipbook of a stick figure that adds on a piece of the image with each new page.
2. Stop-motion animation Stop-motion animated videos manipulate real-world objects by photographing them one frame at a time to create the illusion of movement. Most often seen in puppet or claymation, stop motion videos have become a popular way to demonstrate small changes over time, like the development of a new product, or a physical building.
3. Computer animation Pixar’s Toy Story marked the first film done completely with computer animation. This type of animation takes less time to produce than other forms of animation and is used most often today to create entire worlds like those we see in animated children’s movies, video games, and special effects in movies.
Are Animation or Motion Graphics right for you? Contact us today for a free consultation with a member of our team.