When you miss the opening to the Oscars ceremony everyone’s buzzing about, what do you do? Head to your computer. When you want to watch a football game during a layover at the airport, what do you do? Pull out your phone. When the latest season of a popular TV show drops, what do you do? Fire up your tablet and binge.
Video has become arguably the hottest thing on the internet over the past decade. More than half of Americans watch digital video every day and nearly four in five watch it each week. It’s rising as rapidly as television did in the 1950s and making just as big an impact on advertising. If your company misses out, you miss big.
Still aren’t sure you need a corporate video marketing strategy? Here are five reason it pays to put one in place.
1. Get Better Results
If you don’t have a digital video strategy — or, equally bad, you are not deploying digital ads at all — you likely aren’t generating as much in sales as you could be. A clear, focused video strategy will result in more engagement with your brand, which will drive conversions. The more people who see your videos, the more potential customers you get.
2. Reach People Across Platforms
The internet isn’t just one vast entity. There are many smaller communities of the web. Luckily, video reaches across all of them. You can deploy it on social media sites, mobile devices, email blasts and more. When you adopt a video marketing strategy, you can plan which of those you’d like to target and how.
3. Produce Better Content
No one expects online video to be of Shakespearean quality, but once-low expectations are rising. Some companies produce standout content that has set the bar much higher for digital video. Keeping up with those high achievers will help your company’s videos stand out and draw attention, rather than having people click on the “skip ad” button.
4. Humanize Your Business
In the era of social media, humanization is everything. Corporations want customers to know there are people behind the big façade. Video offers a way to show that. When you feature your employees in your videos, it lets potential customers know more about who you are and what you value. Video has a unique way to showcase that.
5. Without a Strategy, You’re Shooting in the Dark
Just jumping into digital video advertising isn’t enough. You need a marketing strategy to give you specific goals to aim at. For instance, you need to know:
- What sites to target
- How many views you hope to get
- How much you should budget
- How many digital ads you should produce
If you don’t know the answer to these questions on your own, it may be time to enlist the assistance of an experienced digital marketing company that can assist you in forming your strategy. Take a look at some of our recent commercials, then contact PixelFish today to discuss your digital video marketing strategy and how you can implement it.