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PixelFish Insights

Marketing 2024: Trends to Adopt

PixelFishDigital Marketing

As Q1 2024 draws to a close, is your company on a trajectory of hitting its financial targets for the year? A quick overview of our blog Marketing Trends for 2024, shows us that our predictions continue to ring true. With these three findings in mind, let’s take a look…

Marketing to Gen X

PixelFishMarketing

For many marketers, Gen Z is the main focus. The ”TikTokification” of marketing and advertising has made it seem like younger generations are the key to success. However, there is still a significant and valuable market that often gets overlooked — Generation X. The ironic thing about Gen Xer’s elimination from…

What matters most to C-level executives?

PixelFishCorporate Culture

In a B2C consumer model, you ask: what matters most to the customer or the end user? Similarly, in a B2B approach, the focus should be on what matters most to C-level executives. For that to happen, you should know what C-level executives value most. We discuss below how growth,…

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