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B2B Marketing & Social Media: What You Need to Know

May 9, 2018March 28, 2018 PixelFishSocial Media

Social media is no longer the exclusive preserve of B2C marketers. B2B marketing campaigns are now thriving on social media, with certain marketers saying it’s fast becoming the most effective marketing channel for their B2B lead gen efforts. What Is B2B Social Media Marketing? Before you try to do any…

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How Long Should Your Marketing Videos Be?

April 18, 2018March 28, 2018 PixelFishVideo Marketing

The length of your marketing video is critical for optimum viewer engagement. While the optimal marketing video length varies from one hosting platform to another, for online video, the shorter, the better. Some loyal or captive audiences may watch some longer videos — but, with the short attention span of…

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15 Key Video Marketing Statistics from 2017

January 3, 2018October 10, 2018 PixelFishVideo Marketing

Video marketing evolves at a lightning-fast pace. Over the course of the past year, online video marketing has become an even stronger force to reckon with than before. Check out the following video marketing stats to get a feel for the state of the medium in 2017. 91 percent of…

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PixelFish Insights

Content Creation Tips: March Towards Making More Engaging Content

March 1, 2023January 6, 2023 PixelFishContent Creation

Anyone can create content, but without a goal, it will be ineffective. The objectives of the content marketing plan must be taken into account. When creating content, consider your audience’s response. Whatever the response, to achieve those objectives, the content must be engaging. But what kind of content is engaging?…

How to Use Video in Email Marketing

February 1, 2023February 2, 2023 PixelFishVideo Marketing

Have you considered using video in email marketing? If not, you’re missing out. Combining video and email marketing is a powerful strategy you can use to spice up your email marketing. It’s like Coldplay and BTS collaborating with music. Both British and South Korean bands have their own following. Coming…

Strategies on How to Understand your Audience Effectively

January 1, 2023January 11, 2023 PixelFishMarketing

When it comes to marketing, almost nothing is more important than knowing your target audience.  Understanding an audience is at the core of any brand’s growth. It’s what drives effective marketing strategies, increases brand equity and ultimately improves a company’s bottom line. But “understanding” isn’t a destination. It’s a journey.…

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