In the sea of digital marketing, viral videos have become a key component of many businesses’ efforts to capture a broad audience. The art of engaging a broad audience and gaining views, likes and shares is vital. Although many businesses look to cultivate employees to possess these skills in-house, hiring…
The pharmaceutical industry in the United States spent 6.88 billion U.S. dollars on direct-to-consumer advertising in 2021 and the numbers have continued to rise YOY. With the rise, trends in pharmaceutical marketing are constantly evolving. The AI (Artificial Intelligence) revolution and a potential alternate reality have taught us that it is important…
Content strategy for social media is the backbone of effective digital marketing. Without content, how can you connect with your target audience? How can you build brand authority? How can you drive meaningful engagement in this era when digital channels have outshined traditional media? To back these words, consider this…