Testimonial Videos

Research shows that websites featuring video testimonials experience an average conversion rate increase of 80%. Think of your most recent purchase. If you’re looking to buy a car, a computer, or even a gym membership, chances are that one of the first things you’re going to do is check reviews and client testimonials.  Nearly 85% of consumers have been convinced to make a purchase after watching a video and nothing speaks louder than client testimonial videos.

Why Use Testimonial Videos?

For your potential customers, a video testimonial can be the next best thing to a hands-on demo. It is easier to determine through a video testimonial than through a print review, forum posts, or a banner ad whether something is user-friendly, the quality of the product, or how well it functions. In fact, 90% of people trust customer testimonials more than a company’s own statements. Perhaps more importantly, these testimonials can help to create a sense of community surrounding a product or service.

In other words, pushing your brand forward with video content is scarcely even a choice anymore, but a given. The only question is how to go about it.

Professional Testimonial Videos

There are plenty of businesses that rely on video reviews from clients but, if you are establishing your brand as professional, reliable, and high-quality, the content you produce must show the same.

Many video reviews are recorded in an impromptu manner, on a computer or even a mobile device.  The quality of technology may have evolved, but the quality of the content has not.

Using professional testimonial videos to capture the reactions of satisfied customers in a controlled environment with clean sound, sharp pictures, and an appealing presentation can have an impact.  However, just as important is the editing process and putting the footage together to tell a story about one’s experience with a product, service, or brand.

You can’t ignore the need for video promotion in the current market, and professional quality video testimonials can make for content that stands out among the rest. Content that doesn’t blend into the white noise of social media, but cuts right through it to deliver a clear, appealing message on behalf of your brand.