Video production, content creation, and digital marketing.
For many marketers, Gen Z is the main focus. The ”TikTokification” of marketing and advertising has made it seem like younger generations are the key to success. However, there is still a significant and valuable market that often gets overlooked — Generation X. The ironic thing about Gen Xer’s elimination from…
In a B2C consumer model, you ask: what matters most to the customer or the end user? Similarly, in a B2B approach, the focus should be on what matters most to C-level executives. For that to happen, you should know what C-level executives value most. We discuss below how growth,…
Statista’s digital marketing report for 2023 found that the US, China, and Europe make up the three largest markets in the world. So, when we look at the marketing stats and marketing trends for 2024, we’ll have to keep these three regions as the benchmark. Whatever is predominantly being used,…