How YouTube Pay Per Click Ads Work

Have you ever wondered how YouTube pay-per-click (PPC) ads work?  The site, which is owned by Google, uses a strategy that ensures you pay only when people find your ads relevant and engaging. This setup means you won’t waste money on people outside your target audience or pay to reach…

Why Is Video Marketing Powerful?

Do you remember the first movie you ever saw as a kid? You can probably recall everything from the opening credits to the outfits the people wore to the outcome of the big plotline. That’s the power of visual storytelling, and in an era where virtually anything can contain a…

Best Practices for Optimizing Your YouTube Videos

Your company made a super YouTube video. It’s funny, relevant to your industry, motivating and concise. You put it on your channel and wait for the likes and shares to roll in. One problem — nothing’s happening. Here’s the rub when it comes to YouTube. Making an outstanding video is…