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How YouTube Pay Per Click Ads Works

August 8, 2018June 26, 2018 PixelFishSocial Media

Have you ever wondered how YouTube pay-per-click, or PPC, advertising works? The site, which is owned by Google, uses a strategy that ensures you pay only when people find your ads relevant and engaging. This setup means you won’t waste money on people outside your target audience or pay to…

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Why Is Video Marketing Powerful?

July 11, 2018June 26, 2018 PixelFishVideo Marketing

Do you remember the first movie you ever saw as a kid? You can probably recall everything from the opening credits to the outfits the people wore to the outcome of the big plotline. That’s the power of visual storytelling, and in an era where virtually anything can contain a…

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Best Practices for Optimizing Your YouTube Videos

November 1, 2017October 10, 2018 PixelFishSocial Media, Video Marketing

Your company made a super YouTube video. It’s funny, relevant to your industry, motivating and concise. You put it on your channel and wait for the likes and shares to roll in. One problem — nothing’s happening. Here’s the rub when it comes to YouTube. Making an outstanding video is…

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PixelFish Insights

Content Creation Tips: March Towards Making More Engaging Content

March 1, 2023January 6, 2023 PixelFishContent Creation

Anyone can create content, but without a goal, it will be ineffective. The objectives of the content marketing plan must be taken into account. When creating content, consider your audience’s response. Whatever the response, to achieve those objectives, the content must be engaging. But what kind of content is engaging?…

How to Use Video in Email Marketing

February 1, 2023February 2, 2023 PixelFishVideo Marketing

Have you considered using video in email marketing? If not, you’re missing out. Combining video and email marketing is a powerful strategy you can use to spice up your email marketing. It’s like Coldplay and BTS collaborating with music. Both British and South Korean bands have their own following. Coming…

Strategies on How to Understand your Audience Effectively

January 1, 2023January 11, 2023 PixelFishMarketing

When it comes to marketing, almost nothing is more important than knowing your target audience.  Understanding an audience is at the core of any brand’s growth. It’s what drives effective marketing strategies, increases brand equity and ultimately improves a company’s bottom line. But “understanding” isn’t a destination. It’s a journey.…

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