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video marketing

Why Brands and Agencies Should Use Video?

August 1, 2022August 13, 2022 PixelFishVideo Marketing

One of the digital trends for 2022 is video marketing and why brands and agencies should use video.

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TikTok: Your Video Marketing Strategy

June 1, 2022January 30, 2023 PixelFishSocial Media

Integrating TikTok into your video marketing strategy is essential in growing your business. Originally, the app was made as a short-form video-sharing platform, primarily for lip-syncing and dancing videos in 2016 in China with the name Douyin. It later launched in 2017 outside mainland China as TikTok, becoming available worldwide…

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Why You Should Use Digital Video Marketing

March 1, 2022July 5, 2022 PixelFishDigital Marketing

Vlogging, Tik Tok Channels, Instagram Reels, and of course YouTube have all become increasingly popular as of late. We’re living in a visually-driven virtual world and video assists in shaping it all. So we can clearly say that Video Marketing is the future of marketing. It provides a more personable…

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How is Video Marketing Changing With New Technology?

September 15, 2019February 10, 2020 PixelFishTechnology, Video Marketing

As technology changes, the creative engineering behind video marketing campaigns is evolving.

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A Quantitative Look at Video Marketing in the Digital Age

August 15, 2019February 10, 2020 PixelFishDigital Marketing, Video Marketing

Capturing someone’s interest as they scroll through your website or social media feed can is subjective. No matter how much time or resources you pour into your marketing campaign, a slew of factors seem beyond your control: the number of competitors in the marketplace is continually in flux; you can…

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Why Is Video Marketing Powerful?

July 11, 2018June 26, 2018 PixelFishVideo Marketing

Do you remember the first movie you ever saw as a kid? You can probably recall everything from the opening credits to the outfits the people wore to the outcome of the big plotline. That’s the power of visual storytelling, and in an era where virtually anything can contain a…

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How You Can Utilize Videos on LinkedIn to Drive Leads

June 20, 2018March 28, 2018 PixelFishSocial Media

If you’ve been creating lead gen videos and posting them on YouTube, Facebook, Instagram, Twitter or your blog, you could generate thousands of views weekly. But have you considered how powerful a LinkedIn video is for B2B marketing? Ramp up your LinkedIn lead gen efforts with short videos. Videos are…

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How to Utilize Animated Marketing Videos for Your Business

June 6, 2018March 28, 2018 PixelFishAnimated Video, Video Marketing

Animated marketing videos are powerful tools for engaging your audience and explaining how your products and services work. Many prospects and customers who won’t take time to read through your emails, text and articles will spend time watching an interesting animated business video. So, how can you make the best…

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How Long Should Your Marketing Videos Be?

April 18, 2018March 28, 2018 PixelFishVideo Marketing

The length of your marketing video is critical for optimum viewer engagement. While the optimal marketing video length varies from one hosting platform to another, for online video, the shorter, the better. Some loyal or captive audiences may watch some longer videos — but, with the short attention span of…

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PixelFish Insights

Content Creation Tips: March Towards Making More Engaging Content

March 1, 2023January 6, 2023 PixelFishContent Creation

Anyone can create content, but without a goal, it will be ineffective. The objectives of the content marketing plan must be taken into account. When creating content, consider your audience’s response. Whatever the response, to achieve those objectives, the content must be engaging. But what kind of content is engaging?…

How to Use Video in Email Marketing

February 1, 2023February 2, 2023 PixelFishVideo Marketing

Have you considered using video in email marketing? If not, you’re missing out. Combining video and email marketing is a powerful strategy you can use to spice up your email marketing. It’s like Coldplay and BTS collaborating with music. Both British and South Korean bands have their own following. Coming…

Strategies on How to Understand your Audience Effectively

January 1, 2023January 11, 2023 PixelFishMarketing

When it comes to marketing, almost nothing is more important than knowing your target audience.  Understanding an audience is at the core of any brand’s growth. It’s what drives effective marketing strategies, increases brand equity and ultimately improves a company’s bottom line. But “understanding” isn’t a destination. It’s a journey.…

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