TikTok: Your Video Marketing Strategy

Integrating TikTok into your video marketing strategy is essential in growing your business. Originally, the app was made as a short-form video-sharing platform, primarily for lip-syncing and dancing videos in 2016 in China with the name Douyin. It later launched in 2017 outside mainland China as TikTok, becoming available worldwide…

Why You Should Use Digital Video Marketing

Vlogging, Tik Tok Channels, Instagram Reels, and of course YouTube have all become increasingly popular as of late. We’re living in a visually-driven virtual world and video assists in shaping it all. So we can clearly say that Video Marketing is the future of marketing. It provides a more personable…

A Quantitative Look at Video Marketing in the Digital Age

Capturing someone’s interest as they scroll through your website or social media feed can is subjective. No matter how much time or resources you pour into your marketing campaign, a slew of factors seem beyond your control: the number of competitors in the marketplace is continually in flux; you can…

Why Is Video Marketing Powerful?

Do you remember the first movie you ever saw as a kid? You can probably recall everything from the opening credits to the outfits the people wore to the outcome of the big plotline. That’s the power of visual storytelling, and in an era where virtually anything can contain a…

Utilize Videos on LinkedIn to Drive Leads

If you’ve been creating lead gen videos and posting them on YouTube, Facebook, Instagram, Twitter or your blog, you could generate thousands of views weekly. But have you considered how powerful a video on LinkedIn is for B2B marketing? Ramp up your LinkedIn lead gen efforts with short videos. Videos…

How to Utilize Animated Marketing Videos for Your Business

Animated marketing videos are powerful tools for engaging your audience and explaining how your products and services work. Many prospects and customers who won’t take time to read through your emails, text and articles will spend time watching an interesting animated business video. So, how can you make the best…

How Long Should Your Marketing Videos Be?

The length of your marketing video is critical for optimum viewer engagement. While the optimal marketing video length varies from one hosting platform to another, for online video, the shorter, the better. Some loyal or captive audiences may watch some longer videos — but, with the short attention span of…