According to eMarketer, 87.9% of Gen Zers are projected to watch digital video, while 96.0% are projected to use social media this year. This indicates that the majority of Gen Z will be actively engaged in consuming digital video content and using social media platforms in 2024. As a marketer,…
In today’s digital age, video marketing has become an essential tool for businesses to engage and connect with their target audience. With the power to captivate, educate, and entertain, videos have the ability to convey messages in a dynamic and memorable way. Whether you’re looking to promote your products, share…
In today’s dynamic and ever-changing business environment, companies must be tactical in order to stand out from the crowd and capture the attention of their customers. An effective strategy is essential when marketing financial services and banking institutions. According to Deloitte, banks are clamoring to provide a superior cross-channel experience…
It is important to think about how the world of marketing is changing when planning your 2023 marketing budget. It’s not only about the tools and technology your business uses, it’s about your ability to pivot quickly and effectively. If you want to be ready when unexpected events come along—and…
This list of digital marketing trends for the year 2022 is based on our extensive analysis of a number of search trends, online trends, and social media trends. We believe that these trends are going to be the most significant in the next decade. As you read this list, consider…
In May 2018, the European Union began enforcement of a new rule called the General Data Protection Regulation. Not sure what that entails? Here’s a quick GDPR overview — the intent is to offer EU residents more control over their personal information online. The increasing frequency of data breaches and privacy concerns…
Do you remember the first movie you ever saw as a kid? You can probably recall everything from the opening credits to the outfits the people wore to the outcome of the big plotline. That’s the power of visual storytelling, and in an era where virtually anything can contain a…