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marketing strategy

What To Think About When Planning Your 2023 Marketing Budget

October 1, 2022January 5, 2023 PixelFishDigital Marketing

It is important to think about how the world of marketing is changing when planning your 2023 marketing budget. It’s not only about the tools and technology your business uses, it’s about your ability to pivot quickly and effectively. If you want to be ready when unexpected events come along—and…

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Ten Digital Marketing Trends In 2022

February 1, 2022July 5, 2022 PixelFishDigital Marketing

This list of digital marketing trends for the year 2022 is based on our extensive analysis of a number of search trends, online trends, and social media trends. We believe that these trends are going to be the most significant in the next decade. As you read this list, consider…

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New Marketing Strategies to Try in Light of GDPR

August 22, 2018June 26, 2018 PixelFishDigital Marketing

In May 2018, the European Union began enforcement of a new rule called the General Data Protection Regulation. Not sure what that entails? Here’s a quick GDPR overview — the intent is to offer EU residents more control over their personal information online. The increasing frequency of data breaches and privacy concerns…

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Why Is Video Marketing Powerful?

July 11, 2018June 26, 2018 PixelFishVideo Marketing

Do you remember the first movie you ever saw as a kid? You can probably recall everything from the opening credits to the outfits the people wore to the outcome of the big plotline. That’s the power of visual storytelling, and in an era where virtually anything can contain a…

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PixelFish Insights

Content Creation Tips: March Towards Making More Engaging Content

March 1, 2023January 6, 2023 PixelFishContent Creation

Anyone can create content, but without a goal, it will be ineffective. The objectives of the content marketing plan must be taken into account. When creating content, consider your audience’s response. Whatever the response, to achieve those objectives, the content must be engaging. But what kind of content is engaging?…

How to Use Video in Email Marketing

February 1, 2023February 2, 2023 PixelFishVideo Marketing

Have you considered using video in email marketing? If not, you’re missing out. Combining video and email marketing is a powerful strategy you can use to spice up your email marketing. It’s like Coldplay and BTS collaborating with music. Both British and South Korean bands have their own following. Coming…

Strategies on How to Understand your Audience Effectively

January 1, 2023January 11, 2023 PixelFishMarketing

When it comes to marketing, almost nothing is more important than knowing your target audience.  Understanding an audience is at the core of any brand’s growth. It’s what drives effective marketing strategies, increases brand equity and ultimately improves a company’s bottom line. But “understanding” isn’t a destination. It’s a journey.…

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