Motion Graphics 101: Why They Work

Storytelling has long been used by companies to enhance the effectiveness of their advertising and marketing campaigns. When you tell a story, you draw people in and they forget that you are selling a product. Instead, they pay attention to what you’re saying and how you say it. One way to illustrate these stories is to use motion graphics.

What are motion graphics? They are a form of animation that offer the illusion of movement. That distinction separates motion graphics from traditional animation. Motion graphics rose to popularity over the past decade as an innovative approach to video, as more companies embraced internet advertising. They offer a way to marry the benefits of video with the appeal of imagery, which has helped them remain popular.

How can motion graphics be used in video marketing? Our clients have found success with a number of different approaches, often for different reasons. Here are three ways motion graphic videos can help strengthen your internet marketing campaign.

Showing the History of Your Company

It all comes back to storytelling. People favor brands they form personal connections to. When you show your background — how you came about and why you developed your products — you give the viewer a personal investment in your success. They will root for you, which gives them a reason to buy from you.
You can do this with motion graphics. It’s a more exciting way to tell a story than simply writing it on the page, which can be long and dull. When you illustrate your company history, you show, rather than tell, an important aspect of the sales process.

Demonstrating Your Expertise

People want to buy products and services they know will work. Motion graphics offer a unique opportunity to illustrate not just how things work, but also why. You can express things with graphics that you can’t with real people, such as expanding on a scientific concept integral to your product’s success or showing a monetary breakdown of how your service enhances the lives of your clients.

Keeping Everything Moving

You have only a few seconds to capture people’s attention online, so make the most of it. A video with motion graphics acts as an attention-grabber. It’s great for communication but also for keeping people engaged. Plus, it takes time for a motion graphic to play out. The longer someone remains on your site, the better the chance they will turn into a conversion.

Incorporate Motion Graphics Into Your Video Marketing Strategy

Using motion graphics will help you better connect with potential customers at a personal level. You can interact with them in a way that holds their attention, delivering a message that resonates because of the unique delivery format. You also get a chance to explain the appeal of your product in a visual manner, which often proves more effective than just posting a photo of what you sell.
Try out motion graphics today! Get in touch with us to learn more about the buy two, get one free promotion PixelFish is offering on motion graphics through the end of July.