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Video Marketing

Best Digital Marketing Solutions for B2B Companies

February 21, 2018October 10, 2018 PixelFishSocial Media, Video Marketing

While B2C and B2B marketing still require separate approaches, they’re becoming more similar than you think. As consumers influence the way we market to them, businesses have to adapt, too. While online marketing best practices constantly change all the time, we can give you an idea of what can work…

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15 Key Video Marketing Statistics from 2017

January 3, 2018October 10, 2018 PixelFishVideo Marketing

Video marketing evolves at a lightning-fast pace. Over the course of the past year, online video marketing has become an even stronger force to reckon with than before. Check out the following video marketing stats to get a feel for the state of the medium in 2017. 91 percent of…

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Building Custom Audiences on Facebook for Video Marketing

December 20, 2017October 10, 2018 PixelFishSocial Media, Video Marketing

The most effective advertising is aimed at customers you believe will respond to your appeals and take the action you desire, whether that’s buying a product or signing up for a newsletter. Imagine if you could hand-pick this audience for your video marketing. One Facebook advertising tool allows you to…

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What’s Next for Video Marketing in 2018?

December 13, 2017October 10, 2018 PixelFishVideo Marketing

Video marketing is no longer an internet outlier. Many businesses now use video marketing in their advertising mix, and that number will grow in 2018. Part of the reason is simply better technology. Video no longer glitches, and you can do so much more with it than just play preroll…

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Best Practices for Optimizing Your YouTube Videos

November 1, 2017October 10, 2018 PixelFishSocial Media, Video Marketing

Your company made a super YouTube video. It’s funny, relevant to your industry, motivating and concise. You put it on your channel and wait for the likes and shares to roll in. One problem — nothing’s happening. Here’s the rub when it comes to YouTube. Making an outstanding video is…

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How to Utilize Educational Videos Within Your Company

October 18, 2017October 10, 2018 PixelFishVideo Marketing

Every company has a particular way of doing things. Whether you run a warehouse, make shoes or provide medical billing services, you have a culture and a set of procedures that help things run smoothly. When you hire someone new or shift a worker to a different department, they need…

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The Pros and Cons of Vertical Video

September 20, 2017August 3, 2017 PixelFishSocial Media, Video Marketing

If you know anything about digital video, then you probably have an opinion on vertical video. For the uninitiated, vertical video is footage you shoot in portrait mode. It’s essentially the reverse of horizontal video, offering a final product that’s taller than it is wide. You generally see black rectangles…

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Five Reasons Why Your Company Needs a Video Marketing Strategy

September 6, 2017January 2, 2018 PixelFishVideo Marketing

When you miss the opening to the Oscars ceremony everyone’s buzzing about, what do you do? Head to your computer. When you want to watch a football game during a layover at the airport, what do you do? Pull out your phone. When the latest season of a popular TV…

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Tips for Creating a Successful TV Commercial Campaign

August 23, 2017September 13, 2017 PixelFishVideo Marketing

Think about an unforgettable television ad. Why was it so unforgettable? Perhaps it aired during the Super Bowl or the Olympics or the Academy Awards. Maybe it starred a famous actor, actress or athlete. Or it featured a memorable song you can still recite years later. No matter what the…

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PixelFish Insights

Navigating the Metaverse

May 1, 2023April 12, 2023 PixelFishTechnology

The metaverse has become one of the hottest topics in the tech industry. With advancements in virtual and augmented reality, the metaverse promises to revolutionize how we live, work, and play, all from the comfort of our homes. It’s not just a futuristic concept either. Companies like Facebook (now Meta)…

The Future of Retail and How to Market to Consumers

April 1, 2023April 12, 2023 PixelFishMarketing

We all know that retail and how to market to consumers have changed drastically in recent years. New themes continue to influence the retail industry’s future. Technological advancements, changes in customer behavior, and a growing awareness of environmental issues are driving these developments. In this blog, we will look at…

Content Creation Tips: March Towards Making More Engaging Content

March 1, 2023January 6, 2023 PixelFishContent Creation

Anyone can create content, but without a goal, it will be ineffective. The objectives of the content marketing plan must be taken into account. When creating content, consider your audience’s response. Whatever the response, to achieve those objectives, the content must be engaging. But what kind of content is engaging?…

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