8 Motivational Quotes for the Hardworking Entrepreneur

Inspiration is known to strike at unexpected moments, but the reality of working hard week after week calls for some readily digestible bits of wisdom. Though reading motivational quotes comes with the danger of feeling less meaningful at higher volumes, the below quotes originate from proverbs with unnamed authors to…

How to Get Through Creative Roadblocks

Building a brand is a constant, ongoing process of creating, reevaluating and adjusting – of identifying when one idea is working and soldiering on when another is not. When that process comes to a sudden halt and you fall into a frustrating rut, turn towards this ten-step process as a…

How Culture & Current Events Influence Video Advertising

video advertising

Video advertising can be an engaging and evocative way to reach your customers and expand into new markets. While you want to use the opportunity to showcase your brand and explain your products or services to people, you also can’t simply put out videos without clear direction. Consider taking some…

How to Identify the Right Micro Influencers

As social media continues to rise as a key marketing tool, influencer marketing has become part of many companies’ strategies. Connecting your consumers with someone they trust also builds their trust with you. Instead of working with folks with huge social followings, some companies opt to partner with micro influencers…