How Video Marketing Affects Holiday Buying Behavior

video marketing

Holiday shopping is in full swing and exactly 50% of holiday shoppers do their buying research on their phones, via video marketing. Even while in a store, half of consumers are watching videos as a resource for their holiday shopping. Further, 90% of shoppers say they discover new products and brands…

How Culture & Current Events Influence Video Advertising

video advertising

Video advertising can be an engaging and evocative way to reach your customers and expand into new markets. While you want to use the opportunity to showcase your brand and explain your products or services to people, you also can’t simply put out videos without clear direction. Consider taking some…

What We Learned in 2018 About Online Marketing

Brand awareness is the result of effective marketing. Where we once relied on print advertising, the evolution of technology has created new channels to engage potential clients. This year is no exception and, as 2018 draws to a close, there are key things to remember as we move into the…

Building a B2B Marketing Strategy With Video

The aim of any marketing strategy is to spark conversions, which look different for every brand. A conversion might include buying a product, sharing contact information or requesting a quote. The actions that lead people to one are known as the marketing funnel. What does a B2B marketing strategy with…

New Marketing Strategies to Try in Light of GDPR

In May 2018, the European Union began enforcement of a new rule called the General Data Protection Regulation. Not sure what that entails? Here’s a quick GDPR overview — the intent is to offer EU residents more control over their personal information online. The increasing frequency of data breaches and privacy concerns…

Digital Marketing vs. Traditional Marketing: Pros & Cons

We live in an increasingly digital world, but that doesn’t make traditional marketing obsolete. Digital marketing and its traditional counterpart have their own strengths that savvy marketers combine in their marketing strategies. But where does each type of marketing solution excel? Let’s take a look: Digital Marketing — More Efficient,…

Digital Video Marketing for Pharmaceutical Companies

A robust marketing plan should include a range of elements, and even if your pharmaceutical company has never engaged the world of video marketing before, you need to consider it now. Why are video production services so essential? Take a look at these five reasons. 1. Your Customers Are Watching…