How to Utilize Educational Videos Within Your Company

Every company has a particular way of doing things. Whether you run a warehouse, make shoes or provide medical billing services, you have a culture and a set of procedures that help things run smoothly. When you hire someone new or shift a worker to a different department, they need to get up to speed […]

4 Ways to Take Your Holiday Promotion to the Next Level

The holiday season is just around the corner, and it’s never too early to start planning your marketing campaign. If you intend to run holiday promotions, hoping to reach the large group of people who do their shopping on Black Friday, then you’d be wise to incorporate video. Why use video? Because it’s effective. Studies […]

The Pros and Cons of Vertical Video

If you know anything about digital video, then you probably have an opinion on vertical video. For the uninitiated, vertical video is footage you shoot in portrait mode. It’s essentially the reverse of horizontal video, offering a final product that’s taller than it is wide. You generally see black rectangles on either side of the […]

Five Reasons Why Your Company Needs a Video Marketing Strategy

When you miss the opening to the Oscars ceremony everyone’s buzzing about, what do you do? Head to your computer. When you want to watch a football game during a layover at the airport, what do you do? Pull out your phone. When the latest season of a popular TV show drops, what do you […]