If you’ve been creating lead gen videos and posting them on YouTube, Facebook, Instagram, Twitter or your blog, you could generate thousands of views weekly. But have you considered how powerful a LinkedIn video is for B2B marketing? Ramp up […]
Animated marketing videos are powerful tools for engaging your audience and explaining how your products and services work. Many prospects and customers who won’t take time to read through your emails, text and articles will spend time watching an interesting […]
Social media is no longer the exclusive preserve of B2C marketers. B2B marketing campaigns are now thriving on social media, with certain marketers saying it’s fast becoming the most effective marketing channel for their B2B lead gen efforts. What Is […]
The length of your marketing video is critical for optimum viewer engagement. While the optimal marketing video length varies from one hosting platform to another, for online video, the shorter, the better. Some loyal or captive audiences may watch some […]
It takes time and effort to raise brand ambassadors for your business. But, you can make the process more efficient by encouraging more employee engagement. Here are five tips that will help you enjoy greater employee advocacy for your company. […]
We live in an increasingly digital world, but that doesn’t make traditional marketing obsolete. Digital marketing and its traditional counterpart have their own strengths that savvy marketers combine in their marketing strategies. But where does each type of marketing solution […]
Video marketing is an e-commerce strategy that can give you an advantage over your competitors. 90 percent of consumers surveyed by Forbes said that a video convinced them to make a purchase. This extra influence can give you a leg […]
While B2C and B2B marketing still require separate approaches, they’re becoming more similar than you think. As consumers influence the way we market to them, businesses have to adapt, too. While online marketing best practices constantly change all the time, […]
You’ve heard the hype about online video marketing. After all, we’re advocates for it ourselves! But if you don’t know much about the subject, you might have doubts that it works as well as people say it does. Read on […]
As social media continues to rise as a key marketing tool, influencer marketing has become part of many companies’ strategies. Connecting your consumers with someone they trust also builds their trust with you. Instead of working with folks with huge […]
