The length of your marketing video is critical for optimum viewer engagement. While the optimal marketing video length varies from one hosting platform to another, for online video, the shorter, the better. Some loyal or captive audiences may watch some […]
It takes time and effort to raise brand ambassadors for your business. But, you can make the process more efficient by encouraging more employee engagement. Here are five tips that will help you enjoy greater employee advocacy for your company. […]
We live in an increasingly digital world, but that doesn’t make traditional marketing obsolete. Digital marketing and its traditional counterpart have their own strengths that savvy marketers combine in their marketing strategies. But where does each type of marketing solution […]
Video marketing is an e-commerce strategy that can give you an advantage over your competitors. 90 percent of consumers surveyed by Forbes said that a video convinced them to make a purchase. This extra influence can give you a leg […]
While B2C and B2B marketing still require separate approaches, they’re becoming more similar than you think. As consumers influence the way we market to them, businesses have to adapt, too. While online marketing best practices constantly change all the time, […]
You’ve heard the hype about online video marketing. After all, we’re advocates for it ourselves! But if you don’t know much about the subject, you might have doubts that it works as well as people say it does. Read on […]
As social media continues to rise as a key marketing tool, influencer marketing has become part of many companies’ strategies. Connecting your consumers with someone they trust also builds their trust with you. Instead of working with folks with huge […]
Video marketing evolves at a lightning-fast pace. Over the course of the past year, online video marketing has become an even stronger force to reckon with than before. Check out the following video marketing stats to get a feel for […]
The most effective advertising is aimed at customers you believe will respond to your appeals and take the action you desire, whether that’s buying a product or signing up for a newsletter. Imagine if you could hand-pick this audience for […]
Video marketing is no longer an internet outlier. Many businesses now use video marketing in their advertising mix, and that number will grow in 2018. Part of the reason is simply better technology. Video no longer glitches, and you can […]
