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How Long Should Your Marketing Videos Be?

April 18, 2018March 28, 2018 PixelFishVideo Marketing

The length of your marketing video is critical for optimum viewer engagement. While the optimal marketing video length varies from one hosting platform to another, for online video, the shorter, the better. Some loyal or captive audiences may watch some […]

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Turning Your Employees Into Brand Ambassadors

April 4, 2018March 28, 2018 PixelFishCorporate Culture

It takes time and effort to raise brand ambassadors for your business. But, you can make the process more efficient by encouraging more employee engagement. Here are five tips that will help you enjoy greater employee advocacy for your company. […]

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Digital Marketing vs. Traditional Marketing: Pros & Cons

March 21, 2018January 4, 2018 PixelFishDigital Marketing

We live in an increasingly digital world, but that doesn’t make traditional marketing obsolete. Digital marketing and its traditional counterpart have their own strengths that savvy marketers combine in their marketing strategies. But where does each type of marketing solution […]

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How to Use Video Marketing with E-commerce

March 7, 2018January 4, 2018 PixelFishUncategorized

Video marketing is an e-commerce strategy that can give you an advantage over your competitors. 90 percent of consumers surveyed by Forbes said that a video convinced them to make a purchase. This extra influence can give you a leg […]

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Best Digital Marketing Solutions for B2B Companies

February 21, 2018January 4, 2018 PixelFishSocial Media, Video Marketing

While B2C and B2B marketing still require separate approaches, they’re becoming more similar than you think. As consumers influence the way we market to them, businesses have to adapt, too. While online marketing best practices constantly change all the time, […]

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How Video Marketing Can Help Your Business

February 7, 2018January 4, 2018 PixelFishUncategorized

You’ve heard the hype about online video marketing. After all, we’re advocates for it ourselves! But if you don’t know much about the subject, you might have doubts that it works as well as people say it does. Read on […]

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How to Identify the Right Micro Influencers

January 16, 2018January 16, 2018 PixelFishInfluencer Marketing

As social media continues to rise as a key marketing tool, influencer marketing has become part of many companies’ strategies. Connecting your consumers with someone they trust also builds their trust with you. Instead of working with folks with huge […]

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15 Key Video Marketing Statistics from 2017

January 3, 2018 PixelFishVideo Marketing

Video marketing evolves at a lightning-fast pace. Over the course of the past year, online video marketing has become an even stronger force to reckon with than before. Check out the following video marketing stats to get a feel for […]

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Building Custom Audiences on Facebook for Video Marketing

December 20, 2017November 21, 2017 PixelFishSocial Media, Video Marketing

The most effective advertising is aimed at customers you believe will respond to your appeals and take the action you desire, whether that’s buying a product or signing up for a newsletter. Imagine if you could hand-pick this audience for […]

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What’s Next for Video Marketing in 2018?

December 13, 2017November 28, 2017 PixelFishVideo Marketing

Video marketing is no longer an internet outlier. Many businesses now use video marketing in their advertising mix, and that number will grow in 2018. Part of the reason is simply better technology. Video no longer glitches, and you can […]

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