It’s a new year, which means a new you and a fresh marketing budget. If you aren’t including video marketing as a key part of your outreach efforts, it’s time to rethink that decision and embrace the multi-faceted power of…
Holiday shopping is in full swing and exactly 50% of holiday shoppers do their buying research on their phones, via video marketing. Even while in a store, half of consumers are watching videos as a resource for their holiday shopping. Further,…
Video advertising can be an engaging and evocative way to reach your customers and expand into new markets. While you want to use the opportunity to showcase your brand and explain your products or services to people, you also can’t…
Brand awareness is the result of effective marketing. Where we once relied on print advertising, the evolution of technology has created new channels to engage potential clients. This year is no exception and, as 2018 draws to a close, there…
A lot of marketing professionals understand the benefits of integrating videos into their marketing strategy, but they aren’t sure how the video production process works. Typically, the process consists of three major parts: pre-production, production, and post-production. Whether you’ve made…
The aim of any marketing strategy is to spark conversions, which look different for every brand. A conversion might include buying a product, sharing contact information or requesting a quote. The actions that lead people to one are known as…
In May 2018, the European Union began enforcement of a new rule called the General Data Protection Regulation. Not sure what that entails? Here’s a quick GDPR overview — the intent is to offer EU residents more control over their personal information…
Have you ever wondered how YouTube pay-per-click, or PPC, advertising works? The site, which is owned by Google, uses a strategy that ensures you pay only when people find your ads relevant and engaging. This setup means you won’t waste…
Do you remember the first movie you ever saw as a kid? You can probably recall everything from the opening credits to the outfits the people wore to the outcome of the big plotline. That’s the power of visual storytelling,…
