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15 Key Video Marketing Statistics from 2017

Video marketing evolves at a lightning-fast pace. Over the course of the past year, online video marketing has become an even stronger force to reckon with than before. Check out the following video marketing stats to get a feel for the state of the medium in 2017.

  1. 91 percent of B2B consumers prefer visual and interactive content like videos over static content.
  2. 56 percent of all videos published in the previous year lasted less than two minutes.
  3. Videos influenced 64 percent of consumers to purchase a product.
  4. 69 percent of businesses plan to increase their video marketing budget in the near future.
  5. Watching videos is one of the most popular activities conducted online.
  6. On average, companies publish 18 videos per month.
  7. At 26 percent, online videos are the second most engaging content on social media, beaten narrowly by written articles.
  8. On average, Facebook provides a total of 8 billion views daily.
  9. 46 percent of marketers intend to add Facebook video to their content strategy next year.
  10. …And 48 percent want to add YouTube content.
  11. Single videos make up 25 percent of Instagram ads.
  12. Out of all the social video platforms currently online, YouTube gets the most traffic, while Facebook gets the second most.
  13. 86 percent of business-related video views happen on desktop computers.
  14. 75 percent of millennials watch an online video at least once a day.
  15. 80 percent of online consumer traffic will involve video by 2020.

The Main Takeaways

What lessons should we learn from these new stats about online video marketing?

  • Video has become an integral part of our online lives. More Internet users are watching videos than ever, and that number will grow even more in the future.
  • Video has changed the way we conduct business. Many companies are making room for video content in their work and budgets because more consumers watch online videos every day.
  • Social platforms are the biggest video publishers on the Internet. YouTube, Facebook and other social media sites provide a platform where you can get your videos in front of consumers’ faces.
  • Most importantly, video content works. A good video can convince a consumer to make a purchase. And buyers from other companies prefer dynamic content over static content.

What Are You Waiting For?

If you don’t include online video marketing in your content strategy, you’re missing out. Contact us for help with your next video project, or read our blog to get even more information about the power of video.

Video Marketing and Social Media: Why It’s Important

Social media has gone from a medium focused on words to one obsessed with images to the current infatuation with video. Over recent years, video has become an integral part of the social media experience, with virtually every major platform now supporting video.

Whether you watch a new movie trailer on Facebook or a product demonstration on Snapchat, you run into video no matter where you browse. In fact, people watch more than 100 million hours of video each day on Facebook alone.

So why is it important to incorporate video into your social media campaign? Here we outline the reasons for this trend as well as how to keep your social media video marketing relevant.

The Rise of Social Video

Twenty years ago, no one would have imagined undertaking a successful advertising campaign without television. Video marketing is to social media as television was once to advertising — an essential ingredient no brand can afford to overlook. The proof is in the statistics. Videos have become an integral part of social media in the past few years because:

In short, you can’t ignore social video. It’s become in many ways the gateway to all video content. People discover video on social media and they share it there to continue to spread the word.

That’s something no brand can afford to pass up.

The Mobile Video Factor

More people look at the internet on mobile devices than desktops, so to remain relevant, any form of marketing must be mobile-friendly. Social video most definitely is. Consider that 93 percent of videos served up on Twitter come via mobile. That’s an overwhelming majority.

The Hipness Factor

For the past few years, any company that wasn’t on social media has been seen as way behind the times. People expect business to have a Twitter, Facebook and Instagram account. Social video has quickly become just such an expectation. It can damage your brand’s reputation if you fail to offer videos on your social accounts. You could be tagged as tech-deficient or out of the loop.

The Emotional Factor

Nothing gets feelings across quite like video, and emotion sells. If you can show instead of telling someone how your product can benefit them and what it makes the user feel like, then you can sell. And social video makes that testimonial shareable, making it a huge benefit for your company.

Address Your Social Media Video Marketing Strategy Today

Are you on social video, or do you have a social video presence you’d like to improve? Don’t be left behind in the social video field. Get in touch with PixelFish today to see how we can help you raise your profile.