Tips for Creating a Successful TV Commercial Campaign

Think about an unforgettable television ad. Why was it so unforgettable? Perhaps it aired during the Super Bowl or the Olympics or the Academy Awards. Maybe it starred a famous actor, actress or athlete. Or it featured a memorable song you can still recite years later.

No matter what the ad was, it undoubtedly had one thing in common with other effective ads — it told a great story. Whatever product you are hawking, storytelling is essential to building memorable television ads.

Here are a few tips for making TV commercial advertising that will reel people in and get them to buy your product.

Tell a Story in Your TV Ad

You only have 30 seconds or a minute to get viewers interested in your commercial. You can do this by getting them invested in the outcome of the ad. Make them care. You can do this by:

  • Building strong characters: Show, in a short amount of time, what makes them tick.
  • Setting up big conflicts: You need a problem to drive your ad, and your product should be the solution.
  • Treating it like a half-minute play: All the elements of a great drama or comedy can come to light in 30 seconds if you have smart writing.

Better Yet, Tell a Serialized Story

One of the most popular TV commercials of all time was the early ‘90s instant coffee saga featuring a British pair whom viewers desperately wanted to get together. Each time a new installment was released, it would get loads of hype, almost like a new Marvel movie.

Play to Your Brand’s Strengths in Your Commercial Advertising

Consistency can help your brand connect with people in TV advertising. Does your brand cater to families? Then make sure your TV ad is family-friendly and not racy — that would be off-brand and off-putting for potential customers. Make sure your creative lines up with your company’s values, whatever those may be.

Stay Relevant to Your Product

Here’s a dirty little secret about Super Bowl ads. Many of them are funny, touching or otherwise memorable, but they often have no relevance to the product they’re selling. Think about the funny beer or chip ads. Do you remember, years later, what those ads had to do with the chips or beer? Probably not. You probably only remember the protagonist or the punchline.. Creating emotion is a key element in marketing, but unless you have $5 million dollars to place a thirty-second ad during this year’s Super Bowl, make sure your messaging is clear about the product you are selling.You want people to remember your product and not just the ad itself.

Use Professional Assistance to Perfect Your TV Advertising

Just as you want people to use your professional services, you shouldn’t be afraid to call in help when you need it. If you have never run a TV ad campaign before, you may need help envisioning your commercial and coming up with a focus that will engage viewers. Reach out to PixelFish. We have experience doing this for our clients and can help you find the right television ad approach for your brand.

Video Marketing and Social Media: Why It’s Important

Social media has gone from a medium focused on words to one obsessed with images to the current infatuation with video. Over recent years, video has become an integral part of the social media experience, with virtually every major platform now supporting video.

Whether you watch a new movie trailer on Facebook or a product demonstration on Snapchat, you run into video no matter where you browse. In fact, people watch more than 100 million hours of video each day on Facebook alone.

So why is it important to incorporate video into your social media campaign? Here we outline the reasons for this trend as well as how to keep your social media video marketing relevant.

The Rise of Social Video

Twenty years ago, no one would have imagined undertaking a successful advertising campaign without television. Video marketing is to social media as television was once to advertising — an essential ingredient no brand can afford to overlook. The proof is in the statistics. Videos have become an integral part of social media in the past few years because:

In short, you can’t ignore social video. It’s become in many ways the gateway to all video content. People discover video on social media and they share it there to continue to spread the word.

That’s something no brand can afford to pass up.

The Mobile Video Factor

More people look at the internet on mobile devices than desktops, so to remain relevant, any form of marketing must be mobile-friendly. Social video most definitely is. Consider that 93 percent of videos served up on Twitter come via mobile. That’s an overwhelming majority.

The Hipness Factor

For the past few years, any company that wasn’t on social media has been seen as way behind the times. People expect business to have a Twitter, Facebook and Instagram account. Social video has quickly become just such an expectation. It can damage your brand’s reputation if you fail to offer videos on your social accounts. You could be tagged as tech-deficient or out of the loop.

The Emotional Factor

Nothing gets feelings across quite like video, and emotion sells. If you can show instead of telling someone how your product can benefit them and what it makes the user feel like, then you can sell. And social video makes that testimonial shareable, making it a huge benefit for your company.

Address Your Social Media Video Marketing Strategy Today

Are you on social video, or do you have a social video presence you’d like to improve? Don’t be left behind in the social video field. Get in touch with PixelFish today to see how we can help you raise your profile.

How to Get More Impact From Your Customer Testimonials

There’s a reason why word-of-mouth is still one of the most effective forms of advertising. Hearing someone recommend the services of a company can go a long way in convincing you to try them yourself. Knowing more about their experience helps establish that company’s trustworthiness.

That’s why customer testimonials are an important component of any business’s video marketing strategy. They depict real people discussing their interactions with your company. They show you have provided efficient service in the past and they can help convince new customers to give you a try, provided you deploy them in the right way.

Here are four ways you can improve the impact of your testimonial advertising. The key is sticking to storytelling — the most engaging way to get people interested in your company’s benefits.

1. Use as Many Specifics as Possible in the Testimonial

A vague “they did a great job, I’d use them again!” does nothing to move someone to use your services. You want your testimonials to tell a story, explaining two things very clearly:

  1. What the customer’s problem was
  2. How you solved it

This can help show a potential customer what you’d do in a similar situation. They need to know you have readily available solutions and people who can carry them out. The more they hear about how you helped, the more likely they are to consider using you under the same circumstances.

2. Include Typical Customers

Your video testimonials should be relatable. You want people to envision themselves as the customer in this story and identify with their situation.

If your clientele is female, between the ages of 25 – 40, then you would may want to think twice about featuring a 60 year old male that happened to purchase your anti-aging lotion for his daughter.

Focus on soliciting testimonies from those who have faced common problems in your industry, not the ones whose unique circumstances inspired heroics.

3. Exercise Selectivity

Just because someone offers to make a video testimonial doesn’t mean you have to use it. In this case, less is more. Make three high-quality videos rather than seven low-quality ones, and they will be more effective. Remember: people are unlikely to watch more than one or two. They should get the general gist of the videos without watching all of them.

4. Keep Them Short

No one wants to sit through a three-minute video extolling the virtues of your company, no matter how fine they may be. A great rule of thumb is limiting testimonial video marketing to one minute or less, or perhaps even 30 seconds. Practice a few times beforehand so your customer is comfortable with what they plan to say. Don’t worry, a good team will be able to edit out stammering and “umms” to make your delivery seamless.

Get Assistance Making the Perfect Video Testimonials

Improving your video marketing strategy through better customer testimonials can help your company bring in new business and expand its footprint. Need help following these tips? Contact PixelFish to get started on videos that succinctly lay out the benefits of using your services to anyone who clicks onto your site. You can also check out examples of past testimonials we’ve done for customers.

Motion Graphics 101: Why They Work

Storytelling has long been used by companies to enhance the effectiveness of their advertising and marketing campaigns. When you tell a story, you draw people in and they forget that you are selling a product. Instead, they pay attention to what you’re saying and how you say it. One way to illustrate these stories is to use motion graphics.

What are motion graphics? They are a form of animation that offer the illusion of movement. That distinction separates motion graphics from traditional animation. Motion graphics rose to popularity over the past decade as an innovative approach to video, as more companies embraced internet advertising. They offer a way to marry the benefits of video with the appeal of imagery, which has helped them remain popular.

How can motion graphics be used in video marketing? Our clients have found success with a number of different approaches, often for different reasons. Here are three ways motion graphic videos can help strengthen your internet marketing campaign.

Showing the History of Your Company

It all comes back to storytelling. People favor brands they form personal connections to. When you show your background — how you came about and why you developed your products — you give the viewer a personal investment in your success. They will root for you, which gives them a reason to buy from you.
You can do this with motion graphics. It’s a more exciting way to tell a story than simply writing it on the page, which can be long and dull. When you illustrate your company history, you show, rather than tell, an important aspect of the sales process.

Demonstrating Your Expertise

People want to buy products and services they know will work. Motion graphics offer a unique opportunity to illustrate not just how things work, but also why. You can express things with graphics that you can’t with real people, such as expanding on a scientific concept integral to your product’s success or showing a monetary breakdown of how your service enhances the lives of your clients.

Keeping Everything Moving

You have only a few seconds to capture people’s attention online, so make the most of it. A video with motion graphics acts as an attention-grabber. It’s great for communication but also for keeping people engaged. Plus, it takes time for a motion graphic to play out. The longer someone remains on your site, the better the chance they will turn into a conversion.

Incorporate Motion Graphics Into Your Video Marketing Strategy

Using motion graphics will help you better connect with potential customers at a personal level. You can interact with them in a way that holds their attention, delivering a message that resonates because of the unique delivery format. You also get a chance to explain the appeal of your product in a visual manner, which often proves more effective than just posting a photo of what you sell.
Try out motion graphics today! Get in touch with us to learn more about the buy two, get one free promotion PixelFish is offering on motion graphics through the end of July.