If you know anything about digital video, then you probably have an opinion on vertical video. For the uninitiated, vertical video is footage you shoot in portrait mode. It’s essentially the reverse of horizontal video, offering a final product that’s taller than it is wide. You generally see black rectangles on either side of the […]
Author Archive for: PixelFish
This author has yet to write their bio.Meanwhile lets just say that we are proud PixelFish contributed a whooping 16 entries.
Entries by PixelFish
When you miss the opening to the Oscars ceremony everyone’s buzzing about, what do you do? Head to your computer. When you want to watch a football game during a layover at the airport, what do you do? Pull out your phone. When the latest season of a popular TV show drops, what do you […]
Think about an unforgettable television ad. Why was it so unforgettable? Perhaps it aired during the Super Bowl or the Olympics or the Academy Awards. Maybe it starred a famous actor, actress or athlete. Or it featured a memorable song you can still recite years later. No matter what the ad was, it undoubtedly had […]
Social media has gone from a medium focused on words to one obsessed with images to the current infatuation with video. Over recent years, video has become an integral part of the social media experience, with virtually every major platform now supporting video. Whether you watch a new movie trailer on Facebook or a product […]
There’s a reason why word-of-mouth is still one of the most effective forms of advertising. Hearing someone recommend the services of a company can go a long way in convincing you to try them yourself. Knowing more about their experience helps establish that company’s trustworthiness. That’s why customer testimonials are an important component of any […]
Storytelling has long been used by companies to enhance the effectiveness of their advertising and marketing campaigns. When you tell a story, you draw people in and they forget that you are selling a product. Instead, they pay attention to what you’re saying and how you say it. One way to illustrate these stories is […]
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