Entries by PixelFish

Why Your Company Culture Is Essential to Building Your Brand

The corporate culture at Google is so iconic that it’s actually been featured in a movie. In “The Internship,” the employees are shown enjoying what can only be referred to as an adult playground — a place where desserts are unlimited, desks are optional and massages are given on demand. Little wonder so many people […]

Best Practices for Optimizing Your YouTube Videos

Your company made a super YouTube video. It’s funny, relevant to your industry, motivating and concise. You put it on your channel and wait for the likes and shares to roll in. One problem — nothing’s happening. Here’s the rub when it comes to YouTube. Making an outstanding video is only half the battle. To […]

How to Utilize Educational Videos Within Your Company

Every company has a particular way of doing things. Whether you run a warehouse, make shoes or provide medical billing services, you have a culture and a set of procedures that help things run smoothly. When you hire someone new or shift a worker to a different department, they need to get up to speed […]

4 Ways to Take Your Holiday Promotion to the Next Level

The holiday season is just around the corner, and it’s never too early to start planning your marketing campaign. If you intend to run holiday promotions, hoping to reach the large group of people who do their shopping on Black Friday, then you’d be wise to incorporate video. Why use video? Because it’s effective. Studies […]

The Pros and Cons of Vertical Video

If you know anything about digital video, then you probably have an opinion on vertical video. For the uninitiated, vertical video is footage you shoot in portrait mode. It’s essentially the reverse of horizontal video, offering a final product that’s taller than it is wide. You generally see black rectangles on either side of the […]

Tips for Creating a Successful TV Commercial Campaign

Think about an unforgettable television ad. Why was it so unforgettable? Perhaps it aired during the Super Bowl or the Olympics or the Academy Awards. Maybe it starred a famous actor, actress or athlete. Or it featured a memorable song you can still recite years later. No matter what the ad was, it undoubtedly had […]

How to Get More Impact From Your Customer Testimonials

There’s a reason why word-of-mouth is still one of the most effective forms of advertising. Hearing someone recommend the services of a company can go a long way in convincing you to try them yourself. Knowing more about their experience helps establish that company’s trustworthiness. That’s why customer testimonials are an important component of any […]

Motion Graphics 101: Why They Work

Storytelling has long been used by companies to enhance the effectiveness of their advertising and marketing campaigns. When you tell a story, you draw people in and they forget that you are selling a product. Instead, they pay attention to what you’re saying and how you say it. One way to illustrate these stories is […]