Best Digital Marketing Solutions for B2B Companies

While B2C and B2B marketing still require separate approaches, they’re becoming more similar than you think. As consumers influence the way we market to them, businesses have to adapt, too. While online marketing best practices constantly change all the time, we can give you an idea of what can work for you in the present. Read on to learn about some of the best digital marketing solutions for bringing in B2B customers.

Visual Content Marketing

Visual content like videos and images have usually fallen under the domain of B2C marketing, but B2B businesses have begun to join in on the fun. With an Internet full of plain text, more and more folks are looking for eye-catching and engaging content. B2B marketers don’t have to worry as much about visual content as B2C consumers do, but it could soon rise to the same level of importance.

Social Media Marketing

Just like with visual content, B2B businesses have started to implement more social media into their marketing strategies. The number of marketers who reported significant ROI from social media marketing grew by 30 percent between 2015 and 2016, and that number is bound to grow even more. Think of social media like an online networking event — it lets you get in touch with potential consumers who you couldn’t contact otherwise.

Influencer Marketing

With the rise of social media marketing comes influencer marketing, in which businesses connect with popular users to promote their brand. While we can apply influence marketing solutions to real life as well, both B2C and B2B companies tend to focus on social media influencers. After all, connecting with a potential advocate is a few clicks away.

Tying it All Together With Video

A common tool used for all three of these digital marketing solutions is online video. With video becoming more popular than ever, it could soon change marketing as we know it. While you may think that only consumers prefer video, consider the following statistics from Forbes on senior executives and video:

  • The majority of senior executives — fewer than 80 percent — watch more videos than they did the year before.
  • More than half of senior executives share videos with their coworkers at least once a week.
  • 65 percent of senior executives have visited a business’ website after watching a video.

The report that this data comes from also suggests that younger executives are even more likely to engage with video content, meaning that video works throughout the business corporate ladder. Business executives are also consumers to an extent, so why wouldn’t they react to video, too?

Get the Ball Rolling

If your business doesn’t have any online video in its marketing content, you’re missing out on a key advantage that many other companies have. Start your video content strategy today by getting in touch with a member of our team.

How Video Marketing Can Help Your Business

You’ve heard the hype about online video marketing. After all, we’re advocates for it ourselves! But if you don’t know much about the subject, you might have doubts that it works as well as people say it does. Read on to learn how online video content can enhance your business marketing.

It Gives You the Best Bang for Your Buck

Compared to other forms of online content, Internet videos can seem expensive. They can take more specialized equipment and knowledge to create than blog posts or graphics. But it turns out that it can cost less than you think — and no matter the price, it tends to be worth every penny.

51 percent of marketing professionals agree that video marketing gets the most ROI compared to other forms of content. Whether you use a smartphone or a video professional to make your content, you’ll find that video pays for itself and then some.

It Lets You Connect With Consumers in an Aspect of Their Everyday Lives

Nowadays, consumers focus less on traditional media and more on online content, especially video. Instead of turning on the cable news, many folks instead turn to their social media feeds. After all, six out of ten people would rather watch content on an online video platform instead of the TV. With video content of your own, you can join in on the trend.

It Helps You Get More Engagement Than Other Forms of Content

Videos not only catch consumers’ attention better, but they’re more likely to hold attention until the end. When you communicate a message using video, viewers retain 95 percent of it. That’s more information about your product or service provided in the same amount of content as another medium. Plus, consumers click the “Play” button on a video more often than they click on an image ad, making them more likely to see your content in the first place.

It Gives You the Competitive Edge You Need

Most importantly, video content lets you keep up with other names in your industry. If you have video content and a close competitor doesn’t, you have a better chance of coming out on top. 90 percent of consumers say product videos help them make purchases. Plus, many folks think that brands that use video marketing have more credibility than other brands.

When you invest in online videos, you invest in the future. By 2019, more than 80 percent of all web traffic will involve video. Mobile video ads increased in number by 80.6 percent in 2015, and experts predict that it will grow in the double digits by 2019. Video content isn’t going anywhere soon.

Learn More About Online Video

For more facts and statistics like the ones listed in this blog post, check out our guide to the benefits of video marketing. To get started on a video project, contact us using our online form.