How to Utilize Educational Videos Within Your Company

Every company has a particular way of doing things. Whether you run a warehouse, make shoes or provide medical billing services, you have a culture and a set of procedures that help things run smoothly. When you hire someone new or shift a worker to a different department, they need to get up to speed on these processes. The problem is, every company is busy. You may not have the time or the personnel to spare on this necessary task.

How do you solve this problem? By using training videos. These educational films can help you save productivity and resources, while also providing the necessary training to new team members. Read on to learn tips on creating educational videos for your company.

Keep Your Work Videos Short

Is there anything worse than a movie that should have been 90 minutes running 100 minutes? No. You lose interest in the plot and let your mind wander when a video runs too long. This happens with work training videos as well. Try to focus on one or two main points, and cover them thoroughly. You can always make more videos to cover other questions.

Focus on the Big Picture

Educational videos should provide an overview of how to perform a task rather than the nitty gritty details. The latter is something your workers will pick up as they ease into their job. Your aim with the video should be to answer some of the most basic questions employees will have about their new tasks. Information should include:

  • Locations for people they may need to speak to
  • Placement of supplies to do their job
  • A demonstration of the job they will do
  • Faces of those they will work with, including their supervisor

Review the Content Every Six Months

Most businesses are in a perpetual state of flow. Methodologies change frequently as people figure out more efficient ways to work. Make sure your videos reflect your current procedures and policies by reviewing them every six months. If something has been updated, reshoot that part of the video rather than just talking to the employee about it after they watch. People retain visual information, and they may get mixed up about something they saw vs. what they were told.

Use Video to Introduce New Technology

It’s not just new employees who can benefit from educational work videos. You can also make them for existing staff when you change computer systems, upgrade your app or make other tech-related changes. Technology accounts for many of the questions in a workplace, and so giving your employees a step-by-step guide for what to expect during these changeovers can eliminate a lot of confusion and angst.

Approach the Videos in a Professional Manner

When you make videos for your company, you should keep them as polished as possible. These could be used well into the future, and you want to present the best possible image of your business. If you keep all these tips in mind, you can produce videos that offer a great service to your employees. Need more guidance on making your videos? Contact PixelFish to discuss your needs.

4 Ways to Take Your Holiday Promotion to the Next Level

The holiday season is just around the corner, and it’s never too early to start planning your marketing campaign. If you intend to run holiday promotions, hoping to reach the large group of people who do their shopping on Black Friday, then you’d be wise to incorporate video.

Why use video? Because it’s effective. Studies have shown conversion rates rise when you put video on a landing page, and click-through rates on emails soar with video. In fact, 64 percent of would-be buyers are more likely to purchase an item after seeing a web video about it.

Now that you know how important this form of marketing is to your company’s success, here are four ways to use it in your holiday promotions:

1. Make a Gift Guide

People gobble up gift guides during the holiday season because everyone has at least one person in their lives who is difficult to buy for. Making a video gift guide marries technology to something people will seek out anyway.

If you sell products, you can obviously feature them in your video. But if you provide services, you can get creative and ask your employees to appear in the video, recommending things they want to buy themselves. Tag the companies mentioned in the video when you post it on social media. With any luck, they will link to it and expose your promotion to an entirely new audience.

2. Play on a Holiday Trope

The ugly Christmas sweater. The rock-hard fruitcake. The Christmas lights that won’t stop blinking. There’s plenty to laugh about during the holidays, and when you film a video making light of these universal annoyances, you have a good chance of going viral. Just make sure you tie the video to your company in a meaningful way. Otherwise, those many views don’t help you.

3. Put Your Thankfulness on Display

During the holiday season, promotions can get overly commercial. Show that your company has some heart by enlisting employees to explain what they are thankful for in a video. Let them share their thoughts without outside input, and refrain from talking up the company. This should be a true reflection of what’s wonderful in the world — something people want to hear during this frazzled time of year.

4. Put the Focus on Pets

People adore their pets. Make a video that showcases your office family’s furry friends, and you are sure to get a wonderful reaction. A few ideas:

  • Pets in action while holiday music plays.
  • Pets “acting out” a scene in a holiday classic such as “It’s a Wonderful Life” — it doesn’t have to be Oscar-quality. Just make it clear what scene the pets are in.
  • Pets “preparing” a holiday feast.

Whatever you come up with, make it lighthearted and fun. Promotional holiday videos should serve as an engaging distraction at a busy period. And remember, if you need assistance with your video, you can contact PixelFish.